On Sunday, fresh tires were a strategy, and one million greenbacks were an incentive for Christopher Bell to pull off an All-Star win. For NASCAR fans watching from home, it was the commercials that helped bring the race to their TV sets, as well as a chance to run to the fridge for the beer that was advertised (specifically Busch Light Beer, Coors Light, and Miller Lite). For those who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2025 NASCAR All-Star Race
Start time to record race/commercial periods: 8:01 PM
End time to record race/commercial periods: 9:57 PM
Total minutes of complete race broadcast: 116
Minutes of race broadcast: 96
Minutes of traditional commercials: 20
Minutes of side-by-side commercials: 7
Total number of commercials: 74
Total number of companies or entities advertised: 45
Total number of traditional commercials (not split-screen): 55
Total number of companies or entities advertised: 40
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 19
Total number of companies or entities advertised: 18
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast: 3
Companies seen the most in commercials during this broadcast: NASCAR (5 times); McDonald’s (4 times); Busch Beer (4 times); Toyota (4 times)
Breakdown of what the commercials were, by category:
Fox/FS1
IndyCar on Fox – 2
Upcoming Craftsman Truck race on Fox/FS1 foxsports.com/nascar – 1
Baseball on Fox Sports foxsports.com/mlb – 1
NBA Basketball on Fox foxsports.com/nba/schedule – 1
‘Farmer Wants a Wife’ fox.com/farmer-wants-a-wife – 1
Fox Nation nation.fox.com – 1
Total: 7
Restaurants/Food
McDonald’s mcdonalds.com – 4
Arby’s arbys.com – 2
Wendy’s wendys.com – 2
Chili’s chilis.com – 1
Chipotle chipotle.com – 1
Liquid Death liquiddeath.com – 1
Papa Johns papajohns.com – 1
Pizza Hut pizzahut.com/ – 1
Tovala.com – 1
Whole Foods wholefoodsmarket.com – 1
Total: 15
Beer/Alcohol
Busch Light busch.com – 2
Busch Light Apple busch.com – 1
Coors Light coorslight.com/ – 1
Miller Lite millerlite.com/ – 1
Total: 5
Car/Truck/Bike
Toyota Gazoo Racing toyotagazooracing.com – 3
Ram Trucks ram.com – 2
Kia kia.com – 2
Ford ford.com – 1
NAPA napaonline.com/ – 1
Weather Tech WT.com – 1
Total: 10
Insurance/Health
AAA aaa.com – 1
Liberty Mutual libertymutual.com – 1
Total: 2
Wireless Phone
StraightTalk.com straighttalk.com – 1
Verizon/Frontline Verizon.com/frontline – 1
Total: 2
Financial
Ally Bank allybank.com – 1
Total: 1
Technology
Xfinity.com xfinity.com – 2
Amazon Prime amazon.com/prime and NASCAR.com – 1
Amazon Prime amazon.com/prime – 1
Total: 4
Products/Services for the Home and Personal Use
Apartments.com apartments.com – 1
Bounty bountytowels.com – 1
Free Style Libre 3 freestyle.abbott/us-en/home.html – 1
Just For Men justformen.com – 1
NATIVE nativecos.com – 1
PODS pods.com – 1
Ray Ban ray-ban.com & Meta meta.com – 1
Total: 7
Racing Related
NHRA nhra.com at Summit Motor Sports Parksummitmotorsportspark.com – 2
Total: 2
Race brdcast times: // Comm. brdcast times:
8:01 PM – 8:04 PM – 3 // 8:04 PM – 8:05 PM – 1
8:05 PM – 8:10 PM – 5 // 8:10 PM – 8:12 PM – 2
8:12 PM – 8:33 PM – 21 // 8:33 PM – 8:36 PM – 3
8:36 PM – 8:40 PM – 4 // 8:40 PM – 8:42 PM – 2
8:42 PM – 8:57 PM – 15 // 8:57 PM – 9:00 PM – 3
9:00 PM – 9:04 PM – 4 // 9:04 PM – 9:06 PM – 2
9:06 PM – 9:14 PM – 8 // 9:14 PM – 9:17 PM – 3
9:17 PM – 9:29 PM – 12 // 9:29 PM – 9:31 PM – 2
9:31 PM – 9:46 PM – 15 // 9:46 PM – 9:48 PM – 2
9:48 PM – 9:57 PM – 9 // 9:57 PM – checkered flag
Total race brdcst time: 96 // Total comm. brdcst time: 20
Number of companies featured during broadcast: 15
(Fox Sports Super 6 app; Papa Johns; Coca-Cola; Busch Beer, @BuschBeer #BuschAllFor1 #Sweepstakes ; Chevy; Ford; Toyota; GoodYear; HendrickCars.com ; PODS; Breztri; Xfinity; iRacing.com ; Indy 500 race on Fox; Kevin Harvick ‘Happy Hour’ podcast)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
8:25 PM – 8:27 PM
Expedia; Ford; Wendy’s; Amazon, NASCAR, Coca-Cola, Busch Beer, Xfinity; ‘Gordon Ramsay’s Secret Service’ on Fox; MISpeedway.com
9:25 PM – 9:27 PM
Liberty Mutual; Papa Johns; T-Mobile; NASCAR.com/Shop ; Indy 500 on Fox; Craftsman Truck Series NASCAR.com/Trucks
9:35 PM – 9:38 PM
Toyota Gazoo Racing ; Progressive; Subway; Skechers; NASCARChicago.com ; MLB on Fox