On Sunday, towards the end of the wild and calamitous Daytona 500 race, Kevin Harvick said this about the heavy traffic: “Sometimes it parts for you, and sometimes it swallows you up.” If you apply this thinking to the commercials during this race broadcast, you may feel that the racing had been swallowed whole by all of the sponsor pitches. For anyone wishing to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2025 Daytona 500
Start time to record race/commercial periods: 1:33 PM
Stop for Rain Delay: 2:19 PM
Restart time: 5:33 PM
End time to record race/commercial periods: 9:37 PM
Total minutes of complete race broadcast: 290
Minutes of race broadcast: 272
Minutes of traditional commercials: 18
Minutes of side-by-side commercials: 35
Total number of commercials: 142
Total number of companies or entities advertised: 89
Total number of traditional commercials (not split-screen): 49
Total number of companies or entities advertised: 39
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 93
Total number of companies or entities advertised: 49
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 14
Companies seen the most in commercials during this broadcast: Busch Beer (11 times); Wendy’s (6 times); NASCAR (5 times); Coca-Cola (5 times); Ray Ban & Meta (5 times); Ford (4 times); Chevy (4 times)
Breakdown of what the commercials were, by category:
Fox/FS1
College Basketball on FS1 foxsports.com/college-basketball – 2
Fox Nation nation.fox.com – 1
‘Judge Judy’ – 1
Netflix Netflix.com – 1
Total: 5
Local News/Sports/Points-of-Interest in Penna.
McClellandsRoofing.com – 2
C Harper CHarper.com – 1
ShlyDeckCompany.com – 1
ValiantPest.com – 1
Total: 5
Beer/Alcohol
Coors Light coorslight.com/ – 1
Total: 1
Car/Truck/Bike
ebay motors ebay.com – 3
Valvoline valvoline.com – 3
Ford ford.com – 1
Ram Trucks ram.com – 1
Total: 8
Insurance/Health
Liberty Mutual libertymutual.com – 2
UPMC/heart upmc.com/heart – 2
PfizerforAll.com – 1
Total: 5
Wireless Phone
StraightTalk.com straighttalk.com – 1
T-Mobile t-mobile.com/ – 1
Total: 2
Financial
Experian.com experian.com – 1
QuickBooks.com quickbooks.com – 1
Total: 2
Legal
Edgar Snyder edgarsnyder.com – 1
Total: 1
Technology
Fan Duel fanduel.com – 2
Sales Force salesforce.com – 1
Xfinity.com xfinity.com – 1
Total: 4
Products/Services for the Home and Personal Use
Breztri breztri.com – 1
Chewy.com – 1
Dayquil vicks.com – 1
Downy downy.com – 1
Hims.com – 1
Pluvicto pluvicto.com – 1
PODS pods.com – 1
Tylenol Tylenol.com – 1
Value City Furniture vcf.com – 1
Walmart.com walmart.com – 1
Total: 10
Travel
AirBNB.com – 1
Courtyard.com/NFL – 1
UniversalOrlando.com – 1
Total: 3
Racing Related
Homestead-Miami Speedway homesteadmiamispeedway.com – 1
Phoenix Raceway phoenixraceway.com – 1
Total: 2
Race brdcast times: // Comm. brdcast times:
1:33 PM – 1:35 PM – 2 // 1:35 PM – 1:38 PM – 3
1:38 PM – 1:47 PM – 9 // 1:47 PM – 1:48 PM – 1
1:48 PM – 2:19 PM – 31 // 2:19 PM – Rain Delay
5:33 PM – 6:56 PM – 83 // 6:56 PM – 6:59 PM – 3
6:59 PM – 7:04 PM – 5 // 7:04 PM – 7:06 PM – 2
7:06 PM – 8:09 PM – 63 // 8:09 PM – 8:12 PM – 3
8:12 PM – 8:15 PM – 3 // 8:15 PM – 8:18 PM – 3
8:18 PM – 9:08 PM – 50 // 9:08 PM – 9:11 PM – 3
9:11 PM – 9:37 PM – 26 // 9:37 PM – checkered flag
Total race brdcst time: 272 // Total comm. brdcst time: 18
Number of companies featured during broadcast: 26
(‘Speedway Classic 25’ Baseball at Bristol Motor Speedway; Hunt Bros Pizza; Wendy’s; Coca-Cola; Celsius; Busch Light Beer, Busch Beer @BuschBeer #BuschNumber1Fan #Sweepstakes ; Rebel Bourbon; Chevy; Ford; Toyota, Toyota Gazoo Racing; GoodYear; Valvoline; Geico; Progressive; Craftsman Tools; BuildSubmarines.com; PODS; Advent Health; Xfinity; ‘The Electric State’ movie; Draft Kings; College Basketball on Fox; The UFL on Fox; NBA All Star on TNT ; Upcoming Craftsman Truck & Xfinity races; Upcoming Cup race on Fox)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
2:12 PM – 2:15 PM
Wendy’s; Ford; Ray Ban & Meta ; Bounty; Busch Light Beer; GoodYear; UFL on Fox
5:50 PM – 5:53 PM
Progressive; ‘F1’ movie; Chevy; Ally Bank; Upcoming Cup Series race, Coca-Cola, Busch Beer, Geico, Xfinity
6:30 PM – 6:33 PM
Ray Ban & Meta; Toyota Gazoo Racing; Fetch; Busch Light Beer; Chipotle ; ‘Extracted’ on Fox
6:38 PM – 6:41 PM
Coke Zero Sugar; Door Dash; Kubota; Downy; PODS; NASCAR.com/Rewards; Tylenol; Hotels.com ; Upcoming Cup Series, Coca-Cola, Busch Beer, Geico, Xfinity
6:47 PM – 6:49 PM
PNC Bank; Swiffer; Wendy’s; Samsung; Paramount + ; IndyCar on Fox
7:13 PM – 7:16 PM
Straight Talk; Walmart; Busch Light Beer; Chili’s; Ford; PODS; Fox Nation; UFL on Fox
7:30PM – 7:32 PM
Chevy; Progressive; Liquid Death; Experian; Wendy’s
7:40 PM – 7:43 PM
TurboTax ; GoodYear; Cold Foam; Busch Light Beer; Golden Corral; Gillette; ‘Doc’ on Fox
7:48 PM – 7:51 PM
Fetch; Chevy; Busch Light Beer; PODS; Ray Ban & Meta; Wendy’s; NASCAR.com/Tickets
7:56 PM – 7:58 PM
Ford; Chipotle; Vrbo; Ally Bank; ‘The Electric State’ on Netflix; IndyCar on Fox
8:28 PM – 8:30 PM
Ally Bank; Swiffer; Wendy’s; WT.com; Upcoming Cup Series, Coca-Cola, Busch Beer, Geico, Xfinity ; Ray Ban & Meta; Busch Light Beer
8:35 PM – 8:37 PM
Liberty Mutual; Air Jordan; Busch Light Beer; Straight Talk; Valvoline; Coke Zero Sugar; GoodYear
8:41 PM – 8:44 PM
‘F1’ movie; MartinsvilleSpeedway.com ; Progressive; Ray Ban & Meta; Chevy; Papa John’s; Craftsman Truck Series NASCAR.com/trucks
8:46 PM – 8:48 PM
Samsung; Busch Light Beer; Wendy’s; PNC Bank; Indy Car on Fox; Ford