With 26 laps to go in Sunday’s Cup race in Charlotte, announcer, Leigh Diffey, stated that Kyle Larson was ‘the stand-out driver today.’ Nothing happened to change that, and the driver of the No. 5 Chevy took his car to Victory Lane. It was also true that nothing changed the format for the broadcast for those watching from home, and sponsors’ commercials enabled fans to watch the race from their armchairs. For those who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2024 Bank of America Roval 400
Start time to record race/commercial periods: 2:19 PM
End time to record race/commercial periods: 5:41 PM
Total minutes of complete race broadcast: 202
Minutes of race broadcast: 161
Minutes of traditional commercials: 41
Minutes of side-by-side commercials: 15
Total number of commercials: 116
Total number of companies or entities advertised: 55
Total number of traditional commercials (not split-screen): 84
Total number of companies or entities advertised: 45
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 32
Total number of companies or entities advertised: 31
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 5
Companies seen the most in commercials during this broadcast: Coca-Cola (6 times); Xfinity (6 times); McDonald’s (5 times); Traveller Whiskey (5 times); Toyota (5 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
‘Happy’s Place’ on NBC nbc.com/happys-place – 2
‘Law & Order’ Thursdays (‘Law & Order’ nbc.com/law-and-order, ‘Law & Order: SVU’ nbc.com/law-and-order-special-victims-unit) – 2
Sunday Night Football on NBC/NBC Sports & Peacock – 2
Skate America usfigureskating.org on NBC & Peacock – 1
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico NASCAR.com/tickets – 1
Xfinity Series on CW thecw.com/Xfinity – 1
‘The Anonymous’ usanetwork.com/the-anonymous – 1
‘Brilliant Minds’ on NBC nbc.com/nbc-insider/show/brilliant-minds – 1
‘The Voice’ nbc.com/the-voice – 1
Total: 12
Local News/Sports/Points-of-Interest in Penna.
NBC local news wpxi.com – 3
Total: 3
Restaurants/Food
McDonald’s mcdonalds.com – 4
Coke Zero Sugar us.coca-cola.com/zero-sugar – 3
Golden Corral goldencorral.com/ – 3
Sonic sonicdrivein.com – 3
Wendy’s wendys.com – 3
Total: 16
Beer/Alcohol
Traveller Whiskey buffalotracedistillery.com – 4
Total: 4
Car/Truck/Bike
Toyota toyota.com – 2
Toyota.com/Racing – 2
GoodYear goodyear.com – 2
Chevy chevy.com – 1
GMCDealer.com gmcdealer.com – 1
Sunoco sunocoinc.com – 1
Valvoline valvoline.com – 1
Total: 10
Insurance/Health
Auto-Owners Insurance autoowners.com – 4
InspireSleep.com – 2
A Trusted Space atrustedspace.org – 1
BentCarrot.com – 1
LoveYourMindToday.org – 1
Parkinson.org – 1
Progressive progressive.com – 1
Total: 11
Wireless Phone
Mint Mobile mintmobile.com – 2
Verizon/Frontline Verizon.com/frontline – 2
StraightTalk.com straighttalk.com – 1
Total: 5
Home Improvement
KubotaUSA.com kubotausa.com – 1
Total: 1
Financial
Ally Bank allybank.com – 2
Bank of America bankofamerica.com/ – 2
NationalDebtRelief.com – 1
Total: 5
Technology
Xfinity.com xfinity.com – 2
Sales Force salesforce.com – 1
Total: 3
Products/Services for the Home and Personal Use
Breztri breztri.com – 3
Trelegy trelegy.com – 2
Bimzelx ucb.com/our-products/Products/Bimzelx%C2%AE – 2
Chewy.com – 1
Total: 8
Political/Special Interest
Make America Great Again magapac.com – 4
Dave McCormick davemccormickpa.com – 2
Total: 6
Race brdcast times: // Comm. brdcast times:
2:19 PM – 2:22 PM – 3 // 2:22 PM – 2:25 PM – 3
2:25 PM – 2:29 PM – 4 // 2:29 PM – 2:31 PM – 2
2:31 PM – 2:48 PM – 17 // 2:48 PM – 2:51 PM – 3
2:51 PM – 3:00 PM – 9 // 3:00 PM – 3:03 PM – 3
3:03 PM – 3:08 PM – 5 // 3:08 PM – 3:10 PM – 2
3:10 PM – 3:17 PM – 7 // 3:17 PM – 3:20 PM – 3
3:20 PM – 3:23 PM – 3 // 3:23 PM – 3:25 PM – 2
3:25 PM – 3:35 PM – 10 // 3:35 PM – 3:38 PM – 3
3:38 PM – 3:39 PM – 1 // 3:39 PM – 3:41 PM – 2
3:41 PM – 3:42 PM – 1 // 3:42 PM – 3:44 PM – 2
3:44 PM – 3:52 PM – 8 // 3:52 PM – 3:54 PM – 2
3:54 PM – 4:03 PM – 9 // 4:03 PM – 4:05 PM – 2
4:05 PM – 4:08 PM – 3 // 4:08 PM – 4:11 PM – 3
4:11 PM – 4:18 PM – 7 // 4:18 PM – 4:21 PM – 3
4:21 PM – 4:31 PM – 10 // 4:31 PM – 4:34 PM – 3
4:34 PM – 4:58 PM – 24 // 4:58 PM – 5:01 PM – 3
5:01 PM – 5:41 PM – 40 // 5:41 PM – checkered flag
Total race brdcst time: 161 // Total comm. brdcst time: 41
Number of companies featured during broadcast: 20
(Bank of America bankofamerica.com ; ErikJonesFoundation.org ; Sonic; Hunt Bros. Pizza; Coca-Cola; Monster Energy, Monster Energy Rio Punch; Busch Beer; Chewy; Traveller Whiskey; Toyota; Sunoco; Geico; Progressive; Liberty Mutual; Valvoline; Draft Kings; Xfinity, Xfinity Mobile; ‘Happy’s Place’ on NBC; College Football; Sunday Night Football on NBC & Peacock; NASCAR.com/FanRewards ; NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff ; NASCAR.com/Mobile ; NASCAR.com/Shop)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:38 PM – 4:41 PM
National Debt Relief; Busch Light; WeatherTech.com ; Verizon/FrontLine ; HomesteadMiamiSpeedway.com ; Chicago Wednesday on NBC & Peacock
4:51 PM – 4:54 PM
Coke Zero Sugar; Kubota; Progressive; Bass Pro Shops; ‘The Voice’ on NBC; Chicago Wednesday on NBC
5:07 PM – 5:10 PM
Liberty Mutual; Valvoline; SalesForce.com ; McDonald’s; Toyota Racing; ‘Scare Tactics’ on USA ; ‘Brilliant Minds’ on NBC
5:16 PM – 5:19 PM
Bank of America ; Sunoco; Traveller Whiskey; WIX Filters; ‘Happy’s Place’ on NBC ; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets
5:25 PM – 5:28 PM
Xfinity; Golden Corral; GoodYear; Ally Bank; Sonic; College Football; Sunday Night Football on NBC & Peacock