Despite the carnage Hurricane Helene brought to some states just east of Kansas, the skies over Kansas Speedway on Sunday were clear and blue, and an exciting race was held. There were blown tires and spins and amazing passes and desperate runs for the lead, and frustrated teammates and crushing agony when things just didn’t work out. For those watching at home, there were commercials, too. For the fans who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2024 Hollywood Casino 400 presented by ESPN Bet
Start time to record race/commercial periods: 2:47 PM
End time to record race/commercial periods: 6:23 PM
Total minutes of complete race broadcast: 216
Minutes of race broadcast: 179
Minutes of traditional commercials: 37
Minutes of side-by-side commercials: 6
Total number of commercials: 106
Total number of companies or entities advertised: 47
Total number of traditional commercials (not split-screen): 86
Total number of companies or entities advertised: 41
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 20
Total number of companies or entities advertised: 191
Number of times USA utilized ‘Side-by-Side’ commercials during the broadcast: 3
Companies seen the most in commercials during this broadcast: Sonic (8 times); Bank of America (6 times); Xfinity (6 times); Ashley Furniture (6 times); McDonald’s (5 times); Toyota (5 times); Inspire Sleep (5 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
Sunday Night Football on NBC/NBC Sports & Peacock – 2
‘Scare Tactics’ on USA usanetwork.com/scare-tactics – 2
‘The Anonymous’ usanetwork.com/the-anonymous – 1
‘Friday Night Smackdown’ on USA usanetwork.com/Friday-night-smackdown – 1
‘Law & Order’ Thursdays (‘Law & Order’ nbc.com/law-and-order, ‘Law & Order: SVU’ nbc.com/law-and-order-special-victims-unit, ‘Law & Order: Organized Crime’ nbc.com/law-and-order-organized-crime) – 1
‘Monday Night Raw’ usanetwork.com/wwe-raw – 1
‘Monday Night Raw’ usanetwork.com/wwe-raw and ‘Friday Night Smackdown’ on USA usanetwork.com/Friday-night-smackdown – 1
Paramount + paramountplus.com – 1
‘The Voice’ nbc.com/the-voice – 1
Total: 11
Local News/Sports/Points-of-Interest in Penna.
Flynn’s Tire flynnstire.com – 3
Cochran Ford cochranford.com – 1
Keystone Raceway keystoneracewaypark.com – 1
TriStarFordBlairsville.com – 1
TriStarChryslerBlairsville.com – 1
Total: 7
Restaurants/Food
Sonic sonicdrivein.com – 8
McDonald’s mcdonalds.com – 4
Pizza Hut pizzahut.com/ – 3
Wendy’s wendys.com – 2
Total: 17
Beer/Alcohol
Traveller Whiskey buffalotracedistillery.com – 2
Total: 2
Car/Truck/Bike
Toyota.com/Racing – 3
Weather Tech WT.com – 2
Chevy chevy.com – 1
Toyota toyota.com – 1
Valvoline valvoline.com – 1
Total: 8
Insurance/Health
InspireSleep.com – 5
Progressive progressive.com – 2
HCMRealTalk.com – 2
Good Rx goodrx.com – 1
Total: 10
Wireless Phone
Consumer Cellular consumercellular.com – 1
Verizon/Frontline Verizon.com/frontline – 1
Total: 2
Home Improvement
YellaWood/FindUs yellawood.com/findus – 2
Total: 2
Financial
Bank of America/CustomizedCash bankofamerica.com/CustomizedCash – 4
Ally Bank allybank.com – 2
Capital One capitalone.com – 1
Total: 7
Technology
Sales Force salesforce.com – 3
Xfinity.com xfinity.com – 3
DealDash.com – 1
Total: 7
Products/Services for the Home and Personal Use
Ashley Homestore ashleyhomestore.com – 4
Sams Club samsclub.com – 4
Mando shopmando.com – 1
Sotyktu sotyktu.com – 1
True Classic Tees trueclassictees.com – 1
Total: 11
Racing Related
NASCAR.com/Shop nascar.com/shop – 1
Charlotte Motor Speedway charlottemotorspeedway.com – 1
Total: 2
Race brdcast times: // Comm. brdcast times:
2:47 PM – 2:50 PM – 3 // 2:50 PM – 2:53 PM – 3
2:53 PM – 2:57 PM – 4 // 2:57 PM – 2:59 PM – 2
2:59 PM – 3:12 PM – 13 // 3:12 PM – 3:14 PM – 2
3:14 PM – 3:27 PM – 13 // 3:27 PM – 3:30 PM – 3
3:30 PM – 3:40 PM – 10 // 3:40 PM – 3:42 PM – 2
3:42 PM – 4:02 PM – 20 // 4:02 PM – 4:05 PM – 3
4:05 PM – 4:07 PM – 2 // 4:07 PM – 4:09 PM – 2
4:09 PM – 4:23 PM – 14 // 4:23 PM – 4:25 PM – 2
4:25 PM – 4:34 PM – 9 // 4:34 PM – 4:37 PM – 3
4:37 PM – 4:46 PM – 9 // 4:46 PM – 4:48 PM – 2
4:48 PM – 4:51 PM – 3 // 4:51 PM – 4:54 PM – 3
4:54 PM – 4:59 PM – 5 // 4:59 PM – 5:01 PM – 2
5:01 PM – 5:08 PM – 7 // 5:08 PM – 5:10 PM – 2
5:10 PM – 5:13 PM – 3 // 5:13 PM – 5:16 PM – 3
5:16 PM – 6:01 PM – 45 // 6:01 PM – 6:04 PM – 3
6:04 PM – 6:23 PM – 19 // 6:23 PM – checkered flag
Total race brdcst time: 179 // Total comm. brdcst time: 37
Number of companies featured during broadcast: 25
(Hollywood Casino hollywoodcasinokansas.com ; South Point Casino southpointcasino.com ; Red Cross redcross.org ; Sonic; Hunt Bros. Pizza; Coca-Cola, Coke Zero Sugar; Monster Energy, Monster Energy Rio Punch; Busch Beer; Traveller Whiskey; Toyota; Geico; Progressive; Valvoline; Ashley Furniture; Rheem rheem.com ; Draft Kings; Go Bowling gobowling.com ; Credit One Bank; Ally Bank; Xfinity; Straight Talk; ‘The Voice’ on NBC; Golf on Golf Channel & NBC; College Football; Sunday Night Football on NBC & Peacock; NASCAR.com/RaceTicketPromo ; NASCAR.com/FanRewards ; NASCAR.com/Mobile ; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
3:50 PM – 3:52 PM
Xfinity; Toyota Racing; Bank of America; Ashley Furniture; Pizza Hut; PODS; Upcoming Cup Series, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets
5:34 PM – 5:36 PM
Bass Pro Shops; Wendy’s; Bank of America; Chevy; Coke Zero Sugar; Xfinity Series on CW theCW.com
5:49 PM – 5:51 PM
Straight Talk; McDonald’s; Bank of America; InspireSleep.com ; Valvoline; Ashley Furniture; ‘Friday Night Smackdown’ on USA