During Saturday night’s Cup race at Bristol, Kyle Larson absolutely dominated things. Breaking lap records, winning both stages and the race, Larson basically trounced everyone. Sponsor-wise, Sonic trounced the next closest two advertisers (Xfinity and McDonald’s), appearing ten times during the broadcast. For those who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2024 Bass Pro Shops Night Race
Start time to record race/commercial periods: 7:18 PM
End time to record race/commercial periods: 10:17 PM
Total minutes of complete race broadcast: 179
Minutes of race broadcast: 153
Minutes of traditional commercials: 26
Minutes of side-by-side commercials: 11
Total number of commercials: 89
Total number of companies or entities advertised: 43
Total number of traditional commercials (not split-screen): 57
Total number of companies or entities advertised: 33
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 32
Total number of companies or entities advertised: 21
Number of times USA utilized ‘Side-by-Side’ commercials during the broadcast: 5
Companies seen the most in commercials during this broadcast: Sonic (10 times); Xfinity (7 times); McDonald’s (5 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
‘Scare Tactics’ on USA usanetwork.com/scare-tactics – 3
Sunday Night Football on NBC/NBC Sports & Peacock – 2
‘Monday Night Raw’ usanetwork.com/wwe-raw and ‘Friday Night Smackdown’ on USA usanetwork.com/Friday-night-smackdown – 2
Upcoming Cup race on USA – 1
‘The Anonymous’ usanetwork.com/the-anonymous – 1
‘Brilliant Minds’ on NBC nbc.com/nbc-insider/show/brilliant-minds – 1
‘Friday Night Smackdown’ on USA usanetwork.com/Friday-night-smackdown – 1
‘The Voice’ nbc.com/the-voice – 1
Total: 12
Local News/Sports/Points-of-Interest in Penna.
Cochran Ford cochranford.com – 1
Flynn’s Tire flynnstire.com – 1
Mattress Warehouse mattresswarehouse.com – 1
TriStarFord.com – 1
Total: 4
Restaurants/Food
Sonic sonicdrivein.com – 9
McDonald’s mcdonalds.com – 5
Coke Zero Sugar us.coca-cola.com/zero-sugar – 2
Applebees applebees.com – 1
Total: 17
Car/Truck/Bike
Chevy chevy.com – 1
ebay motors ebay.com – 1
Toyota toyota.com – 1
Weather Tech WT.com – 1
Total: 4
Insurance/Health
HCMRealTalk.com – 1
InspireSleep.com – 1
LoveYourMindToday.org – 1
Wounded Warrior Project woundedwarriorproject.org – 1
Total: 4
Wireless Phone
Xfinity Mobile xfinitymobile.com – 2
Mint Mobile mintmobile.com – 1
Verizon/Frontline Verizon.com/frontline – 1
Total: 4
Financial
Ally Bank allybank.com – 1
Total: 1
Technology
Xfinity.com xfinity.com – 3
Total: 3
Products/Services for the Home and Personal Use
Breztri breztri.com – 3
Ashley Homestore ashleyhomestore.com – 2
Rinvoq rinvoq.com – 1
Sams Club samsclub.com – 1
Skyrizi skyrizi.com – 1
Total: 8
Race brdcast times: // Comm. brdcast times:
7:18 PM – 7:21 PM – 3 // 7:21 PM – 7:24 PM – 3
7:24 PM – 7:30 PM – 6 // 7:30 PM – 7:32 PM – 2
7:32 PM – 7:42 PM – 10 // 7:42 PM – 7:44 PM – 2
7:44 PM – 7:55 PM – 11 // 7:55 PM – 7:57 PM – 2
7:57 PM – 8:04 PM – 7 // 8:04 PM – 8:06 PM – 2
8:06 PM – 8:17 PM –11 // 8:17 PM – 8:19 PM – 2
8:19 PM – 8:21 PM – 2 // 8:21 PM – 8:23 PM – 2
8:23 PM – 8:32 PM – 9 // 8:32 PM – 8:34 PM – 2
8:34 PM – 8:42 PM – 8 // 8:42 PM – 8:44 PM – 2
8:44 PM – 8:56 PM – 12 // 8:56 PM – 8:58 PM – 2
8:58 PM – 9:00 PM – 2 // 9:00 PM – 9:02 PM – 2
9:02 PM – 9:04 PM – 2 // 9:04 PM – 9:06 PM – 2
9:06 PM – 9:31 PM – 25 // 9:31 PM – 9:32 PM – 1
9:32 PM – 10:17 PM – 45 // 10:17 PM – checkered flag
Total race brdcst time: 153 // Total comm. brdcst time: 26
Number of companies featured during broadcast: 23
(Bass Pro Shops; South Point Casino southpointcasino.com ; Sonic; Cheddars; McDonald’s; Coca-Cola; Monster Energy; Busch Beer; Traveller Whiskey; Toyota; Geico; Progressive; Castrol Edge; Valvoline; Ashley Furniture; GoBowling.com ; Draft Kings; Credit One Bank; Xfinity; Golf on NBC, Peacock, Golf Channel; College Football on Peacock; Sunday Night Football on NBC & Peacock; NASCAR.com/FordPlayoffsPromo ; NASCAR.com/RaceTicketPromo ; NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff ; NASCAR.com/FanRewards)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
8:11 PM – 8:13 PM
Xfinity; Sam’s Club; Applebee’s; Coke Zero Sugar; TalladegaSuperSpeedway.com
8:50 PM – 8:53 PM
Verizon/FrontLine ; Toyota Racing; Ashley Furniture; Progressive; Keystone Light; NAPA; Upcoming Cup Series, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets
9:18 PM – 9:20 PM
Toyota Racing; Bass Pro Shops ; NAPA; Wendy’s; Ally Bank; Xfinity Series on CW theCW.com
9:41 PM – 9:43 PM
Applebee’s; Ashley Furniture; NAPA; Keystone Light; PODS; Sonic; Toyota Racing; Golf on NBC, Golf Channel, Peacock
9:53 PM – 9:55 PM
Busch Light; Safelite; PODS; NAPA; Progressive; ‘Scare Tactics’ on USA