On Sunday, NASCAR fans got to enjoy a thrilling race in Darlington. The stakes were high, the seats were completely filled, and the weather did not intervene. There were commercials, of course. For those folks who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2024 Cook Out Southern 500
Start time to record race/commercial periods: 5:47 PM
End time to record race/commercial periods: 10:03 PM
Total minutes of complete race broadcast: 256
Minutes of race broadcast: 209
Minutes of traditional commercials: 47
Minutes of side-by-side commercials: 9
Total number of commercials: 131
Total number of companies or entities advertised: 57
Total number of traditional commercials (not split-screen): 106
Total number of companies or entities advertised: 54
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 25
Total number of companies or entities advertised: 25
Number of times USA utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Xfinity (12 times); Bank of America (7 times); Toyota (6 times); College Football (5 times); IHOP (5 times); Ashley Furniture (5 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
College Football on NBC/NBC Sports & Peacock – 5
NFL Kick-Off on NBC & Peacock – 3
Xfinity Series on CW thecw.com/Xfinity – 3
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico NASCAR.com/tickets – 2
‘The Anonymous’ usanetwork.com/the-anonymous – 2
‘Friday Night Smackdown’ on USA usanetwork.com/Friday-night-smackdown – 2
IndyCar indycar.com on Peacock – 1
Soccer on USA – 1
‘The Old Man’ on FX fxnetworks.com/shows/the-old-man – 1
Peacock peacocktv.com – 1
Total: 21
Local News/Sports/Points-of-Interest in Penna.
CHIP chipcoverspakids.com – 1
Flynn’s Tire flynnstire.com – 1
Get Go getgocafe.com – 1
Total: 3
Restaurants/Food
IHOP ihop.com – 4
Pizza Hut pizzahut.com/ – 4
Sonic sonicdrivein.com – 3
Golden Corral goldencorral.com/ – 2
McDonald’s mcdonalds.com – 2
Aquasana aquasana.com – 2
Chili’s chilis.com – 1
Coke Zero Sugar us.coca-cola.com/zero-sugar – 1
Wendy’s wendys.com – 1
Total: 20
Beer/Alcohol
Keystone Light keystonelight.com – 1
Traveller Whiskey buffalotracedistillery.com – 1
Total: 2
Car/Truck/Bike
Chevy chevy.com – 3
ebay motors ebay.com – 3
Toyota.com/Racing – 3
LightsOnEnergy.com American Petroleum Institute – 1
Toyota toyota.com – 1
Valvoline valvoline.com – 1
Total: 12
Insurance/Health
Experian Experian.com/car – 2
InspireSleep.com – 1
LighttheNight.com – 1
Progressive progressive.com – 1
Total: 5
Wireless Phone
Xfinity Mobile xfinitymobile.com – 3
Mint Mobile mintmobile.com – 1
StraightTalk.com straighttalk.com – 1
Total: 5
Financial
Bank of America/CustomizedCash bankofamerica.com/CustomizedCash – 7
Ally Bank allybank.com – 2
NationalDebtRelief.com – 2
Credit One Bank creditonebank.com – 1
Total: 12
Technology
Xfinity.com xfinity.com – 2
Total: 2
Products/Services for the Home and Personal Use
Ashley Homestore ashleyhomestore.com – 4
Tempur-Pedic tempurpedic.com – 3
Sam’s Club samsclub.com – 3
Breztri breztri.com – 2
Sotyktu sotyktu.com – 2
Bass Pro Shops BassPro.com & Cabela’s cabelas.com – 1
Mando shopmando.com – 1
PODS pods.com – 1
Poshmark poshmark.com – 1
Rinvoq rinvoq.com – 1
Skyrizi skyrizi.com – 1
Vagisil vagisil.com – 1
Total: 21
Political/Special Interest
Rob Mercuri robmercuri.com – 1
Total: 1
Racing Related
NASCAR.com/FanRewards – 1
Watkins Glen theglen.com – 1
Total: 2
Race brdcast times: // Comm. brdcast times:
5:47 PM – 5:50 PM – 3 // 5:50 PM – 5:52 PM – 2
5:52 PM – 5:56 PM – 4 // 5:56 PM – 5:58 PM – 2
5:58 PM – 6:12 PM – 14 // 6:12 PM – 6:15 PM – 3
6:15 PM – 6:27 PM – 12 // 6:27 PM – 6:29 PM – 2
6:29 PM – 6:37 PM – 8 // 6:37 PM – 6:40 PM – 3
6:40 PM – 6:47 PM – 7 // 6:47 PM – 6:50 PM – 3
6:50 PM – 6:57 PM – 7 // 6:57 PM – 7:00 PM – 3
7:00 PM – 7:16 PM – 16 // 7:16 PM – 7:18 PM – 2
7:18 PM – 7:20 PM – 2 // 7:20 PM – 7:22 PM – 2
7:22 PM – 7:32 PM – 10 // 7:32 PM – 7:35 PM – 3
7:35 PM – 7:44 PM – 9 // 7:44 PM – 7:47 PM – 3
7:47 PM – 7:53 PM – 6 // 7:53 PM – 7:56 PM – 3
7:56 PM – 8:04 PM – 8 // 8:04 PM – 8:06 PM – 2
8:06 PM – 8:13 PM – 7 // 8:13 PM – 8:16 PM – 3
8:16 PM – 8:24 PM – 8 // 8:24 PM – 8:26 PM – 2
8:26 PM – 8:27 PM – 1 // 8:27 PM – 8:30 PM – 3
8:30 PM – 8:40 PM – 10 // 8:40 PM – 8:42 PM – 2
8:42 PM – 9:03 PM – 21 // 9:03 PM – 9:05 PM – 2
9:05 PM – 9:18 PM – 13 // 9:18 PM – 9:20 PM – 2
9:20 PM – 10:03 PM – 43 // 10:03 PM – checkered flag
Total race brdcst time: 209 // Total comm. brdcst time: 47
Number of companies featured during broadcast: 21
(Cook Out cookout.com ; AMR Safety Team amr.net ; Sonic; Coca-Cola, Coke Zero Sugar; Monster Energy, Monster Energy Rio Punch; Busch Beer; Toyota; HendrickCars.com ; Geico; Progressive; Draft Kings; BuildSubmarines.com ; Morgan & Morgan; Ashley Furniture; Sam’s Club; Credit One Bank; Xfinity; Straight Talk; NFL Kick Off; College Football on NBC & Peacock ; NASCAR.com/FanRewards ; NASCAR.com/Mobile ; NASCAR.com/RaceTicketPromo ; NASCAR Powerball powerball.com/nascar-powerball-playoff ; NBC Sports on Sirius XM NASCAR Radio channel 90; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
7:07 PM – 7:09 PM
Verizon/FrontLine ; Liberty Mutual; IHOP; NationalDebtRelief.com ; Wendy’s; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets
8:47 PM – 8:50 PM
Sonic; Valvoline; PODS; Coke Zero Sugar; Xfinity; Bristol Motor Speedway #ItsBristolBaby
8:57 PM – 8:59 PM
Tempur-Peic; Sam’s Club; Keystone Light; ebay motors; Progressive; ‘Monday Night Raw’ on USA; ‘The Anonymous’ on USA
9:12 PM – 9:14 PM
Traveller’s Whiskey; Ashley’s Furniture; Golden Corral; Toyota Racing; Toyota Racing; Inspire Sleep; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets