On Sunday evening, Joey Logano ate the All-Star Race for dinner, leading just about every lap. Meanwhile, the NASCAR fans that watched the broadcast at home saw ads from Subway, Wendy’s, Papa John’s, and Pizza Hut, and perhaps enjoyed dinner from one of those sponsors’ establishments. For those folks who would like to know precisely how many ads there were (restaurants or otherwise), and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2024 NASCAR All-Star Race
Start time to record race/commercial periods: 8:16 PM
End time to record race/commercial periods: 9:53 PM
Total minutes of complete race broadcast: 97
Minutes of race broadcast: 78
Minutes of traditional commercials: 19
Minutes of side-by-side commercials: 6
Total number of commercials: 62
Total number of companies or entities advertised: 50
Total number of traditional commercials (not split-screen): 44
Total number of companies or entities advertised: 45
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 18
Total number of companies or entities advertised: 17
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast: 3
Companies seen the most in commercials during this broadcast: Xfinity (5 times); Coca-Cola (4 times); Busch Beer (4 times); Toyota (4 times)
Breakdown of what the commercials were, by category:
Fox/FS1
‘The 1% Club’ fox.com/the-1-percent-club/ – 1
Baseball on Fox Sports foxsports.com/mlb – 1
NBA Basketball on Fox foxsports.com/nba/schedule – 1
Soccer on Fox Sports foxsports.com/soccer – 1
tubi tubitv.com – 1
Total: 5
Movies
‘Furiosa: A Mad Max Saga’ furiosaamadmaxsaga.com – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
C Harper Chevy CHarperChevy.com – 1
Flynn’s Tire flynnstire.com – 1
PNC.com pnc.com – 1
Total: 3
Restaurants/Food
Subway Subway.com – 2
Wendy’s wendys.com – 2
Coke Zero Sugar us.coca-cola.com/zero-sugar – 1
Dot’s Pretzels hersheyland.com/dots-pretzels – 1
Dr. Pepper drpepper.com – 1
Papa Johns papajohns.com – 1
Pizza Hut pizzahut.com/ – 1
Skinny Pop hersheyland.com/skinnypop – 1
Total: 10
Beer/Alcohol
Busch Light busch.com – 2
Keystone Light keystonelight.com – 1
Total: 3
Car/Truck/Bike
Ram Trucks ram.com – 2
ebay motors ebay.com – 1
Ford ford.com – 1
GoodYear goodyear.com – 1
Buyatoyota.com buyatoyota.com – 1
Toyota toyota.com – 1
Toyota.com/Racing – 1
Weather Tech WT.com – 1
Total: 9
Insurance/Health
Progressive progressive.com – 1
Total: 1
Wireless Phone
Xfinity Mobile xfinitymobile.com – 3
Total: 3
Home Improvement
Northern Tool & Equipment northerntool.com – 1
Total: 1
Financial
SoFi sofi.com – 1
Total: 1
Technology
Amazon Prime amazon.com/prime – 1
4Imprint.com – 1
Total: 2
Products/Services for the Home and Personal Use
Bass Pro Shops BassPro.com & Cabela’s cabelas.com – 1
Just For Men justformen.com – 1
PODS pods.com – 1
Total: 3
Travel
WyndhamRewards.com wyndhamrewards.com – 1
Total: 1
Racing Related
SonomaRaceway.com sonomaraceway.com – 1
Total: 1
Race brdcast times: // Comm. brdcast times:
8:16 PM – 8:19 PM – 3 // 8:19 PM – 8:23 PM – 4
8:23 PM – 8:26 PM – 3 // 8:26 PM – 8:29 PM – 3
8:29 PM – 8:38 PM – 9 // 8:38 PM – 8:41 PM – 3
8:41 PM – 8:59 PM – 18 // 8:59 PM – 9:01 PM – 2
9:01 PM – 9:10 PM – 9 // 9:10 PM – 9:12 PM – 2
9:12 PM – 9:14 PM – 2 // 9:14 PM – 9:16 PM – 2
9:16 PM – 9:33 PM – 17 // 9:33 PM – 9:36 PM – 3
9:36 PM – 9:53 PM – 17 // 9:53 PM – checkered flag
Total race brdcst time: 78 // Total comm. brdcst time: 19
Number of companies featured during broadcast: 17
(AMR Safety Team amr.net ; Coca-Cola; Monster Energy; Busch Beer @BuschBeer #BreakforBusch #Sweepstakes ; Ford Performance; Toyota; GoodYear; Geico; ebay motors; Mother’s Car Care; Leaf Filter; PODS; Credit One Bank; Xfinity; UFL theUFL.com ; MLB on Fox; iRacing.com ; Kevin Harvick ‘Happy Hour podcast’ ; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
8:50 PM – 8:52 PM
Chili’s; Straight Talk; Gillette; NHMS.com ; UFL theUFL.com ; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Salutes
9:37 PM – 9:39 PM
Liberty Mutual; Coke Zero Sugar; Cracker Barrel; NASCAR.com/Shop ; MLB on Fox; NASCARChicago.com
9:44 PM – 9:46 PM
Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Salutes; Fox Nation; UFL theUFL.com ; Toyota; Gillette; PODS