If the sponsors for Sunday’s Cup race were the equivalent of drivers, then Xfinity would be in Victory Lane, being rained with confetti, as it was seen the most. McDonald’s, Wendy’s, and Toyota were running close behind. For those fans who like to know precisely how many sponsor ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2024 Wϋrth 400
Start time to record race/commercial periods: 1:55 PM
End time to record race/commercial periods: 5:36 PM
Total minutes of complete race broadcast: 221
Minutes of race broadcast: 172
Minutes of traditional commercials: 49
Minutes of side-by-side commercials: 7
Total number of commercials: 146
Total number of companies or entities advertised: 73
Total number of traditional commercials (not split-screen): 124
Total number of companies or entities advertised: 70
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 22
Total number of companies or entities advertised: 16
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Xfinity (7 times); McDonalds (6 times); Wendy’s (6 times); Toyota (6 times); Upcoming Cup races (5 times)
Breakdown of what the commercials were, by category:
Fox/FS1
tubi tubitv.com – 2
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Geico, Xfinity, Busch Beer NASCAR.com/Legends – 1
UFL theUFL.com – 1
Baseball on Fox Sports foxsports.com/mlb – 1
NBA Basketball on Fox foxsports.com/nba/schedule – 1
‘Alert: Missing Persons Unit’ on Fox fox.com/alert-missing-persons-unit/ – 1
Fox Nation nation.fox.com – 1
‘Gordon Ramsay’s Food Stars’ on Fox fox.com/gordon-ramsays-food-stars/ – 1
‘The Quiz With Balls’ on Fox foxflash.com/shows/the-quiz-with-balls/ – 1
‘Race Hub’ foxsports.com/nascar/racehub – 1
Total: 11
Movies
‘Furiosa: A Mad Max Saga’ furiosaamadmaxsaga.com – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
TriStarMotors.com tristarmotors.com – 4
Cochran Ford cochranford.com – 2
C Harper Chevy CHarperChevy.com – 1
Flynn’s Tire flynnstire.com – 1
PA Career Link pacareerlink.pa.gov – 1
Total: 9
Restaurants/Food
McDonald’s mcdonalds.com – 6
Wendy’s wendys.com – 5
Buffalo Wild Wings buffalowildwings.com – 4
Applebees applebees.com – 4
Cracker Barrel crackerbarrel.com – 2
Dr. Pepper drpepper.com – 2
Red Bull redbull.com – 2
Subway Subway.com – 2
Papa Johns papajohns.com – 1
Arby’s arbys.com – 1
Pizza Hut pizzahut.com/ – 1
Total: 30
Beer/Alcohol
Busch Light busch.com – 2
Coors Light coorslight.com/ – 1
Total: 3
Car/Truck/Bike
NAPA napaonline.com/ – 4
Ford ford.com – 3
Toyota.com/Racing – 3
Jeep jeep.com – 2
Mother’s CMX Car Care mothers.com – 2
BORLA borla.com – 1
Ram Trucks ram.com – 1
Toyota toyota.com – 1
Weather Tech WT.com – 1
Total: 18
Insurance/Health
Allstate allstate.com – 1
Liberty Mutual libertymutual.com – 1
Progressive progressive.com – 1
Total: 3
Wireless Phone
StraightTalk.com straighttalk.com – 3
T-Mobile t-mobile.com/ – 2
Consumer Cellular consumercellular.com – 1
Total: 6
Home Improvement
ACE Hardware ACEHardware.com – 3
Craftsman craftsman.com – 1
KubotaOrangeDays.com kubotaorangedays.com – 1
Mahindra mahindrausa.com (Chase Briscoe) – 1
Total: 6
Financial
Chase.com chase.com – 1
Total: 1
Legal
Edgar Snyder edgarsnyder.com – 2
Total: 2
Technology
Amazon Prime amazon.com/prime – 1
Comcast comcast.com – 1
Comcast Business comcastbusiness.com – 1
4Imprint.com – 1
Xfinity/NASCAR xfinity.com/nascar – 1
Total: 5
Products/Services for the Home and Personal Use
Breztri breztri.com – 4
Just For Men justformen.com – 2
PODS pods.com – 2
Skechers skechers.com – 2
Sotyktu sotyktu.com – 2
Camzyos camzyos.com – 1
Eylea HD eyleahd.com – 1
Flex flexsealproducts.com – 1
Rinvoq rinvoq.com – 1
Bass Pro Shops BassPro.com & Cabela’s cabelas.com – 1
Skyrizi skyrizi.com – 1
Total: 18
Travel
WyndhamHotels.com – 3
Visit California visitcalifornia.com – 1
Total: 4
Shipping
USPS usps.com – 1
Total: 1
Racing Related
NASCAR.com/FanRewards – 1
NASCAR.com/Camping – 1
NASCAR.com/Regional – 1
NASCAR.com/Shop nascar.com/shop – 1
Darlington Throwback Weekend darlingtonraceway.com – 1
NHRA nhra.com – 1
Total: 6
Race brdcast times: // Comm. brdcast times:
1:55 PM – 1:57 PM – 2 // 1:57 PM – 2:00 PM – 3
2:00 PM – 2:04 PM – 4 // 2:04 PM – 2:06 PM – 2
2:06 PM – 2:21 PM – 15 // 2:21 PM – 2:23 PM – 2
2:23 PM – 2:29 PM – 6 // 2:29 PM – 2:32 PM – 3
2:32 PM – 2:35 PM – 3 // 2:35 PM – 2:36 PM – 1
2:36 PM – 2:37 PM – 1 // 2:37 PM – 2:39 PM – 2
2:39 PM – 2:46 PM – 7 // 2:46 PM – 2:49 PM – 3
2:49 PM – 2:56 PM – 7 // 2:56 PM – 2:59 PM – 3
2:59 PM – 3:12 PM – 13 // 3:12 PM – 3:15 PM – 3
3:15 PM – 3:18 PM – 3 // 3:18 PM – 3:21 PM – 3
3:21 PM – 3:29 PM – 8 // 3:29 PM – 3:32 PM – 3
3:32 PM – 3:39 PM – 7 // 3:39 PM – 3:42 PM – 3
3:42 PM – 4:01 PM – 19 // 4:01 PM – 4:04 PM – 3
4:04 PM – 4:14 PM – 10 // 4:14 PM – 4:16 PM – 2
4:16 PM – 4:19 PM – 3 // 4:19 PM – 4:22 PM – 3
4:22 PM – 4:29 PM – 7 // 4:29 PM – 4:31 PM – 2
4:31 PM – 4:38 PM – 7 // 4:38 PM – 4:40 PM – 2
4:40 PM – 4:45 PM – 5 // 4:45 PM – 4:47 PM – 2
4:47 PM – 4:54 PM – 7 // 4:54 PM – 4:56 PM – 2
4:56 PM – 5:07 PM – 11 // 5:07 PM – 5:09 PM – 2
5:09 PM – 5:36 PM – 27 // 5:36 PM – checkered flag
Total race brdcst time: 172 // Total comm. brdcst time: 49
Number of companies featured during broadcast: 21
(Wϋrth wurthindustry.com ; AMR amr.net; Cracker Barrel; Coca-Cola; Monster Energy; Busch Beer; Ford Performance; Toyota; Geico; Borla borla.com ; Mother’s Car Care; ebay motors; BuildSubmarines.com ; PODS; Breztri; Xfinity; UFL theUFL.com ; MLB on Fox Sports; iRacing.com ; NHRA nhra.com ; ‘Race Hub’ on FS1; Kevin Harvick ‘Happy Hour podcast’ ; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
3:04 PM – 3:06 PM
Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Legends ; Toyota Racing; Toyota Racing; Xfinity.com/nascar ; Arby’s; ebay motors; Upcoming Craftsman Truck Series Race NASCAR.com/Trucks
3:45 PM – 3:46 PM
Upcoming Xfinity Series race NASCAR.com/Xfinity; ebay motors; Wendy’s; Ark Encounter arkencounter.com
4:08 PM – 4:10 PM
Coca-Cola 600 NASCAR.com/Tickets; KubotaOrangeDays.com ; Ford Performance; PODS; MLB on Fox; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Legends
5:16 PM – 5:18 PM
NorthWilkesboroSpeedway.com ; Busch Light; Liberty Mutual; UFL theUFL.com ; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Legends