If you have been a NASCAR fan for any length of time, you know a race is special when the Call to Start the Engines is done by four of NASCAR’s elite (Kyle Petty, Richard Petty, Richard Childress, and Joe Gibbs), at one of NASCAR’s most popular tracks (Bristol). To make things even better, the race was not held on dirt, and the black skies did not put forth any rain. If you watched at home, you did have to watch commercials during the broadcast. For those folks who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2024 Food City 500
Start time to record race/commercial periods: 3:31 PM
End time to record race/commercial periods: 7:10 PM
Total minutes of complete race broadcast: 219
Minutes of race broadcast: 179
Minutes of traditional commercials: 40
Minutes of side-by-side commercials: 11
Total number of commercials: 128
Total number of companies or entities advertised: 64
Total number of traditional commercials (not split-screen): 104
Total number of companies or entities advertised: 58
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 24
Total number of companies or entities advertised: 24
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Toyota (11 times); Wendy’s (7 times); Xfinity (5 times); Busch Light (5 times)
Breakdown of what the commercials were, by category:
Fox/FS1
UFL theUFL.com – 2
Baseball on Fox Sports foxsports.com/mlb – 2
‘The Cleaning Lady’ fox.com/the-cleaning-lady – 2
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Geico, Xfinity, Busch Beer NASCAR.com/Tickets – 1
‘Animal Control’ on Fox fox.com/animal-control – 1
‘Animation Domination’ fox.com/animation-domination – 1
‘Grimsburg’ fox.com/grimsburg – 1
tubi tubitv.com – 1
‘Young Sheldon’ – 1
Total: 12
Movies
‘Road House’ press.amazonstudios.com/us/en/original-movies/road-house – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
NBC local news wpxi.com on Fox fox.com – 3
McClellandsRoofing.com – 1
PA Lottery palottery.state.pa.us/ – 1
Total: 5
Restaurants/Food
Wendy’s wendys.com – 6
Papa Johns papajohns.com – 3
KFC kfc.com/ – 2
Chili’s chilis.com – 1
Cracker Barrel crackerbarrel.com – 1
Pizza Hut pizzahut.com/ – 1
Reese’s reeses.com and Cadbury cadburyusa.com – 1
Total: 15
Beer/Alcohol
Keystone Light keystonelight.com – 2
Busch Light busch.com – 1
Total: 3
Car/Truck/Bike
Toyota.com/Racing – 7
Ford ford.com – 4
GoodYear goodyear.com – 3
Toyota toyota.com – 2
Buyatoyota.com buyatoyota.com – 1
Weather Tech WT.com – 1
Total: 18
Insurance/Health
Allstate allstate.com – 2
Liberty Mutual libertymutual.com – 2
Boys & Girls Clubs of America BGCA.org/nascar – 1
Progressive progressive.com – 1
UPMC/heart upmc.com/heart – 1
Total: 7
Wireless Phone
StraightTalk.com straighttalk.com – 2
Total: 2
Home Improvement
ACE Hardware ACEHardware.com – 4
Craftsman craftsman.com – 2
Northern Tool & Equipment northerntool.com – 1
Total: 7
Financial
Turbo Tax turbotax.com – 2
Ally Bank allybank.com – 1
Total: 3
Legal
Phil Dilucente getphil.com 1-800-GET-PHIL – 2
Berger and Green bergerandgreen.com – 1
Total: 3
Technology
Fan Duel fanduel.com – 2
T-Mobile t-mobile.com – 2
Samsung samsung.com/ – 1
Xfinity.com xfinity.com – 1
Total: 6
Products/Services for the Home and Personal Use
PODS pods.com – 3
Walmart.com walmart.com – 3
Bass Pro Shops BassPro.com & Cabela’s cabelas.com and TrackerBoats.com – 2
Bimzelx ucb.com/our-products/Products/Bimzelx%C2%AE – 2
Breztri breztri.com – 2
ARIAT ariatwork.com – 1
Bass Pro Shops BassPro.com – 1
Chewy.com – 1
Head & Shoulders headandshoulders.com – 1
Just For Men justformen.com – 1
OpdivoYervoy.com – 1
Ozempic ozempic.com – 1
Total: 19
Military
BuildSubmarines.com – 1
Total: 1
Racing Related
Martinsville Speedway martinsvillespeedway.com – 1
Total: 1
Race brdcast times: // Comm. brdcast times:
3:31 PM – 3:34 PM – 3 // 3:34 PM – 3:36 PM – 2
3:36 PM – 3:40 PM – 4 // 3:40 PM – 3:42 PM – 2
3:42 PM – 3:59 PM – 17 // 3:59 PM – 4:01 PM – 2
4:01 PM – 4:03 PM – 2 // 4:03 PM – 4:06 PM – 3
4:06 PM – 4:15 PM – 9 // 4:15 PM – 4:18 PM – 3
4:18 PM – 4:21 PM – 3 // 4:21 PM – 4:24 PM – 3
4:24 PM – 4:39 PM – 15 // 4:39 PM – 4:41 PM – 2
4:41 PM – 4:45 PM – 4 // 4:45 PM – 4:47 PM – 2
4:47 PM – 4:58 PM – 11 // 4:58 PM – 5:00 PM – 2
5:00 PM – 5:09 PM – 9 // 5:09 PM – 5:11 PM – 2
5:11 PM – 5:20 PM – 9 // 5:20 PM – 5:22 PM – 2
5:22 PM – 5:32 PM – 10 // 5:32 PM – 5:34 PM – 2
5:34 PM – 5:38 PM – 4 // 5:38 PM – 5:41 PM – 3
5:41 PM – 5:44 PM – 3 // 5:44 PM – 5:47 PM – 3
5:47 PM – 6:04 PM – 17 // 6:04 PM – 6:07 PM – 3
6:07 PM – 6:09 PM – 2 // 6:09 PM – 6:11 PM – 2
6:11 PM – 6:31 PM – 20 // 6:31 PM – 6:33 PM – 2
6:33 PM – 7:10 PM – 37 // 7:10 PM – checkered flag
Total race brdcst time: 179 // Total comm. brdcst time: 40
Number of companies featured during broadcast: 23
(Food City; Clint’s Tailgate Kings Set Up; AMR.net ; Ball Park; Coca-Cola; Monster Energy; Busch Beer, Busch Light, @BuschBeer #BREAKFORBUSCH #Sweepstakes ; Ford Performance; Toyota; GoodYear; Armor All; ebay motors; Mahindra Tractors; Geico; Progressive; BuildSubmarines.com ; Advent Health; Credit One Bank; Xfinity; Verizon; UFL theUFL.com ; MLB on Fox; iRacing.com ; ‘Race Hub’ on FS1; Upcoming COTA race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:29 PM – 4:32 PM
Straight Talk; RichmondRaceway.com ; Head & Shoulders; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets ; Cracker Barrel
5:59 PM – 6:02 PM
Progressive; Xfinity; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets ; Ashley Furniture; Fox Nation; UFL theUFL.com ; Upcoming Craftsman Truck Series race NASCAR.com/Trucks
6:21 PM – 6:23 PM
Ford; Liberty Mutual; Busch Light; Chili’s; UFL theUFL.com ; NASCAR.com/Regional
6:45 PM – 6:48 PM
Toyota Racing; Wendy’s; ‘The Masked Singer’ on Fox; ebay motors; Progressive; TalladegaSuperSpeedway.com