Welcome to a new season, NASCAR fans! And the weather gods gave the first race to you a day early! Yes, the first race broadcast had commercials, of course… the weather gods could not help with that. For those who like to know precisely how many ads there were, and how much time they took during the broadcast, here is the breakdown.
Race and Commercial Breakdown of the 2023 Busch Light Clash at the Coliseum
Start time to record race/commercial periods: 8:00 PM
End time to record race/commercial periods: 9:36 PM
Total minutes of complete race broadcast: 96
Minutes of race broadcast: 78
Minutes of traditional commercials: 18
Minutes of side-by-side commercials: 3
Total number of commercials: 56
Total number of companies or entities advertised: 50
Total number of traditional commercials (not split-screen): 49
Total number of companies or entities advertised: 32
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 7
Total number of companies or entities advertised: 6
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast: 1
Companies seen the most in commercials during this broadcast: Wendy’s (5 times); Toyota (4 times); Xfinity (3 times); Car Fax (3 times); Busch Light (3 times)
Breakdown of what the commercials were, by category:
Fox/FS1
‘First Things First’ on FS1 foxsports.com/presspass/shows-properties/show/first-things-first – 2
UFL theUFL.com – 1
Daytona 500 on Fox foxsports.com/nascar/daytona-500 #DaytonaDay – 1
‘The Cleaning Lady’ fox.com/the-cleaning-lady – 1
‘Farmer Wants a Wife’ fox.com/farmer-wants-a-wife – 1
‘The Floor’ fox.com/the-floor – 1
Fox Nation nation.fox.com – 1
Total: 8
Restaurants/Food
Wendy’s wendys.com – 4
Chili’s chilis.com – 2
McDonald’s mcdonalds.com – 2
Papa Johns papajohns.com – 2
Dr. Pepper drpepper.com – 1
Total: 11
Beer/Alcohol
Busch Light busch.com – 2
Total: 2
Car/Truck/Bike
CarFax.com carfax.com – 3
ToyotaRacing.com – 3
Chevy chevy.com – 1
Ram Trucks ram.com – 1
ebay motors ebay.com – 1
Buyatoyota.com buyatoyota.com – 1
WeatherTech.com weathertech.com – 1
Total: 11
Insurance/Health
Liberty Mutual libertymutual.com – 2
Total: 2
Wireless Phone
Verizon/Frontline Verizon.com/frontline – 1
Xfinity Mobile xfinitymobile.com – 1
Total: 2
Financial
Turbo Tax turbotax.com – 1
Total: 1
Technology
Xfinity.com xfinity.com – 2
Playstation playstation.com – 1
Xfinity.com/Rewards – 1
Total: 4
Products/Services for the Home and Personal Use
Breztri breztri.com – 1
Cascade cascadeclean.com – 1
Chewy.com – 1
Swifferswiffer.com #SwifferEffect – 1
ZZZquil.com zzzquil.com – 1
Total: 5
Racing Related
Atlanta Motor Speedwayatlantamotorspeedway.com/ – 1
Daytona 500 d500.com #DAYTONA500 – 1
Las Vegas Motor Speedway lvms.com – 1
Total: 3
Race brdcast times: // Comm. brdcast times:
8:00 PM – 8:05 PM – 5 // 8:05 PM – 8:08 PM – 3
8:08 PM – 8:16 PM – 8 // 8:16 PM – 8:19 PM – 3
8:19 PM – 8:39 PM – 20 // 8:39 PM – 8:42 PM – 3
8:42 PM – 8:45 PM – 3 // 8:45 PM – 8:48 PM – 3
8:48 PM – 8:50 PM – 2 // 8:50 PM – 8:53 PM – 3
8:53 PM – 9:23 PM – 30 // 9:23 PM – 9:26 PM – 3
9:26 PM – 9:36 PM – 10 // 9:36 PM – checkered flag
Total race brdcst time: 78 // Total comm. brdcst time: 18
Number of companies featured during broadcast: 15
(Busch Light; Wendy’s; Monster Energy; Toyota; Mahindra Tractors; GoodYear; ebay motors; Morgan & Morgan ForthePeople.com ; Credit One Bank; Xfinity; iracing.com ; College Basketball on Fox Sports; UFL theUFL.com ; “I Am Kevin Harvick” documentary on FS1; Upcoming Daytona 500 race on Fox)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
9:11 PM – 9:14 PM
Busch Light; Wendy’s; ebay motors; NASCAR.com/Regional ; Upcoming Daytona 500 on Fox; NASCAR.com/Rewards ; Liberty Mutual