There is a very old saying, “If wishes were horses, beggars would ride.” Applied to Martin Truex Jr., it might read, “If wishes were horses, Martin Truex Jr. would have ridden to Victory Lane.” Plenty of other drivers were stricken with unfortunate circumstances on Sunday as well. Bad luck is a reality for our racing warriors no matter how talented they are. And commercials are a reality for every broadcast, whether fans appreciate them or not. For those who watched the race that would like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2023 4EVER 400 presented by Mobil 1
Start time to record race/commercial periods: 2:18 PM
End time to record race/commercial periods: 6:02 PM
Total minutes of complete race broadcast: 224
Minutes of race broadcast: 181
Minutes of traditional commercials: 43
Minutes of side-by-side commercials: 9
Total number of commercials: 122
Total number of companies or entities advertised: 53
Total number of traditional commercials (not split-screen): 104
Total number of companies or entities advertised: 52
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 18
Total number of companies or entities advertised: 11
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 3
Companies seen the most in commercials during this broadcast: Coca-Cola (7 times); Sonic (7 times); Xfinity (6 times); Toyota (6 times); WPXI (5 times); Safelite (5 times); Ashley Furniture (5 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
‘The Irrational’ nbc.com/the-irrational – 2
Peacock peacocktv.com – 2
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico NASCAR.com/tickets – 2
Sunday Night Football on NBC/NBC Sports & Peacock – 2
‘Found’ nbc.com/found – 2
College Football on NBC/NBC Sports & Peacock – 1
Olympics on NBC nbcolympics.com – 1
‘Bet the Edge’ on NBC YouTube – 1
Breeder’s Cup breederscup.com on NBC/USA/Peacock – 1
‘House of Villains’ on E https://www.eonline.com/shows/house_of_villains – 1
‘The Voice’ nbc.com/the-voice – 1
Total: 16
Local News/Sports/Points-of-Interest in Penna.
NBC local newswpxi.com – 5
Giant Eagle gianteagle.com – 2
Total: 7
Restaurants/Food
Sonic sonicdrivein.com – 4
McDonald’s mcdonalds.com – 3
Coca-Cola cocacola.com – 2
Golden Corral goldencorral.com/ – 2
KFC kfc.com/ – 2
Coke Zero Sugar us.coca-cola.com/zero-sugar – 1
IHOP ihop.com – 1
Total: 15
Beer/Alcohol
Bud Light budlight.com – 3
Keystone Light keystonelight.com – 1
Total: 4
Car/Truck/Bike
Safe Lite safelite.com – 5
Toyota toyota.com (Toyota drivers) #ToyotaNation – 3
Toyota toyota.com – 2
ebay motors ebay.com – 2
GoodYear goodyear.com – 2
Advance Auto advanceautoparts.com and Die Hard batteries diehard.com – 1
Sunoco sunocoinc.com – 1
Buyatoyota.com buyatoyota.com – 1
WeatherTech.com weathertech.com – 1
Total: 18
Insurance/Health
Auto-Owners Insurance autoowners.com (Martin Truex Jr.) – 4
MakeaPDPlan.com – 3
Progressive progressive.com – 3
Boys & Girls Clubs of America BGCA.org/nascar – 1
Liberty Mutual libertymutual.com – 1
UpsideofADHD.org – 1
Total: 13
Wireless Phone
Verizon/Frontline Verizon.com/frontline – 2
Mint Mobile mintmobile.com – 1
Total: 3
Home Improvement
Northern Tool & Equipment northerntool.com – 4
KubotaUSA.com kubotausa.com – 3
Total: 7
Financial
Ally Bank allybank.com (Alex Bowman) – 3
Bank of America/CustomizedCash bankofamerica.com/CustomizedCash – 1
CreditKarma.com creditkarma.com – 1
Total: 5
Legal
Pond Lehocky Giordano LLP pondlehocky.com – 1
Total: 1
Technology
Xfinity.com xfinity.com – 2
Total: 2
Products/Services for the Home and Personal Use
Ashley Homestore ashleyhomestore.com – 4
Trelegy trelegy.com – 2
ARIAT ariatwork.com – 1
Bass Pro Shops BassPro.com & Cabela’s cabelas.com – 1
BuildSubmarines.com – 1
Chewy.com – 1
PODS pods.com – 1
Total: 11
Racing Related
NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff – 2
Total: 2
Race brdcast times: // Comm. brdcast times:
2:18 PM – 2:21 PM – 3 // 2:21 PM – 2:24 PM – 3
2:24 PM – 2:28 PM – 4 // 2:28 PM – 2:30 PM – 2
2:30 PM – 2:45 PM – 15 // 2:45 PM – 2:48 PM – 3
2:48 PM – 2:52 PM – 4 // 2:52 PM – 2:55 PM – 3
2:55 PM – 3:05 PM – 10 // 3:05 PM – 3:08 PM – 3
3:08 PM – 3:24 PM – 16 // 3:24 PM – 3:26 PM – 2
3:26 PM – 3:30 PM – 4 // 3:30 PM – 3:32 PM – 2
3:32 PM – 3:43 PM – 11 // 3:43 PM – 3:45 PM – 2
3:45 PM – 3:51 PM – 6 // 3:51 PM – 3:53 PM – 2
3:53 PM – 4:00 PM – 7 // 4:00 PM – 4:01 PM – 1
4:01 PM – 4:07 PM – 6 // 4:07 PM – 4:10 PM – 3
4:10 PM – 4:23 PM – 13 // 4:23 PM – 4:25 PM – 2
4:25 PM – 4:27 PM – 2 // 4:27 PM – 4:29 PM – 2
4:29 PM – 4:40 PM – 11 // 4:40 PM – 4:43 PM – 3
4:43 PM – 5:00 PM – 17 // 5:00 PM – 5:02 PM – 2
5:02 PM – 5:09 PM – 7 // 5:09 PM – 5:11 PM – 2
5:11 PM – 5:18 PM – 7 // 5:18 PM – 5:20 PM – 2
5:20 PM – 5:27 PM – 7 // 5:27 PM – 5:29 PM – 2
5:29 PM – 5:44 PM – 15 // 5:44 PM – 5:46 PM – 2
5:46 PM – 6:02 PM – 16 // 6:02 PM – checkered flag
Total race brdcst time: 181 // Total comm. brdcst time: 43
Number of companies featured during broadcast: 21
(Mobil 1; Trackhouse Racing trackhouse.com ; AMR.net ; Sonic; Coca-Cola, Coke Zero Sugar; Monster Energy; Vitamin Water vitaminwater.com ; Busch Beer; Toyota, Toyota.com/Racing ; Geico; Progressive; MOTUS motusmechanical.com ; Kubota; Northern Tool; Liberty University liberty.edu/24 ; Credit One Bank; Ruoff Mortgage ruoff.com ; Xfinity; Verizon/FrontLine ; College Football on NBC & Peacock; Sunday Night Football on NBC & Peacock; NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff ; NASCAR.com/Drive ; NASCAR.com/Fantasy ; NASCAR.com/Mobile ; ‘NASCAR America’ Post-Race Coverage on Peacock; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
3:16 PM – 3:19 PM
GoodYear; Sonic; Xfinity; Coke Zero Sugar; NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff ; PhoenixRaceway.com
4:15 PM – 4:18 PM
Xfinity; Progressive; Ashley Furniture; Sonic; Advance Auto Parts & Die Hard; NASCAR.com/Shop
4:49 PM – 4:52 PM
NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff ; Sonic; Verizon/FrontLine ; Coke Zero Sugar; GoodYear; ‘The Voice’ on NBC