Martin Truex Jr., after his win at the Cup race on Monday, is most likely researching recipes for lobster. After all, ‘Loudon Larry the Lobster’, the ‘trophy’ Truex attained by his victory, weighed in at 22 pounds. We know a lot about this crustacean because he was paraded around New Hampshire Motor Speedway for two days, thanks to the rain postponement. The fans watching the broadcast also know a lot about the sponsors whose commercials ran during the race. For those folks who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2023 Crayon 301
Start time to record race/commercial periods: 12:00 PM
End time to record race/commercial periods: 3:15 PM
Total minutes of complete race broadcast: 195
Minutes of race broadcast: 160
Minutes of traditional commercials: 35
Minutes of side-by-side commercials: 10
Total number of commercials: 110
Total number of companies or entities advertised: 56
Total number of traditional commercials (not split-screen): 86
Total number of companies or entities advertised: 49
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 24
Total number of companies or entities advertised: 18
Number of times USA utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Xfinity (7 times); IHOP (5 times); Coca-Cola (5 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
‘Monday Night Raw’ usanetwork.com/wwe-raw – 2
‘Temptation Island’ usanetwork.com/temptation-island – 2
IndyCar indycar.com on NBC/NBC Sports & Peacock – 1
‘Premier League Soccer’ on NBC, USA & Peacock – 1
FIFA Women’s World Cup Soccer on Fox – 1
Soccer on USA, NBC & Peacock – 1
MLBShop.com – 1
CNBCEvents.com/GAMEPLAN2023 – 1
‘NXT’ on usanetwork.com – 1
The Open Golf on USA, Peacock – 1
Total: 12
Movies
‘Transformers: Rise of the Beast’ transformersmovie.com – 2
‘Gran Turismo’ granturismo.movie – 2
‘Oppenheimer’ oppenheimermovie.com – 2
Total: 6
Local News/Sports/Points-of-Interest in Penna.
Molyneaux MolyneauxHome.com – 1
Total: 1
Restaurants/Food
IHOP ihop.com – 5
McDonald’s mcdonalds.com – 4
Coca-Cola cocacola.com – 4
Door Dash doordash.com – 2
Five Hour Energy Drink fivehour.com – 2
Sonic sonicdrivein.com – 2
Wendy’s wendys.com – 2
Applebees applebees.com – 2
Bush’s Baked Beans bushbeans.com/ – 1
Subway Subway.com – 1
Total: 25
Beer/Alcohol
Simply Spiked Lemonade drinksimplyspiked.com – 2
Total: 2
Car/Truck/Bike
Toyota toyota.com (Toyota drivers) #ToyotaNation – 4
WeatherTech.com weathertech.com – 2
Advance Auto advanceautoparts.com and Die Hard batteries diehard.com – 1
Ram Trucks ram.com – 1
ebay motors ebay.com – 1
Vroom vroom.com – 1
Total: 10
Insurance/Health
USAA.com usaa.com – 3
NURTEC nurtec.com – 2
AAA aaa.com – 1
Dexcom Dexcom.com – 1
FoldsofHonor.org & Budweiser – 1
MakeaPDPlan.com – 1
Progressive progressive.com – 1
Wounded Warrior Project woundedwarriorproject.org – 1
Total: 11
Wireless Phone
Xfinity Mobile xfinitymobile.com – 1
Total: 1
Home Improvement
Kioti tractors kioti.com – 2
Total: 2
Financial
Ally Bank allybank.com (Alex Bowman) – 1
Total: 1
Technology
Xfinity.com xfinity.com – 2
Points Bet join.pointsbet.com – 1
Total: 3
Products/Services for the Home and Personal Use
Chewy.com – 3
PODS pods.com – 2
Ashley Homestore ashleyhomestore.com – 1
Breztri breztri.com – 1
Gorilla Tape and Glue gorillatough.com – 1
Invisalign Invisalign.com – 1
Total: 9
Racing Related
NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff – 2
NASCAR.com/Shop nascar.com/shop – 1
Total: 3
Race brdcast times: // Comm. brdcast times:
12:00 PM – 12:15 PM – 15 // 12:15 PM – 12:17 PM – 2
12:17 PM – 12:24 PM – 7 // 12:24 PM – 12:26 PM – 2
12:26 PM – 12:33 PM – 7 // 12:33 PM – 12:36 PM – 3
12:36 PM – 12:47 PM – 11 // 12:47 PM – 12:49 PM – 2
12:49 PM – 12:50 PM – 1 // 12:50 PM – 12:53 PM – 3
12:53 PM – 1:02 PM – 9 // 1:02 PM – 1:04 PM – 2
1:04 PM – 1:13 PM – 9 // 1:13 PM – 1:16 PM – 3
1:16 PM – 1:26 PM – 10 // 1:26 PM – 1:29 PM – 3
1:29 PM – 1:35 PM – 6 // 1:35 PM – 1:37 PM – 2
1:37 PM – 1:43 PM – 6 // 1:43 PM – 1:45 PM – 2
1:45 PM – 1:50 PM – 5 // 1:50 PM – 1:52 PM – 2
1:52 PM – 2:00 PM – 8 // 2:00 PM – 2:02 PM – 2
2:02 PM – 2:03 PM – 1 // 2:03 PM – 2:05 PM – 2
2:05 PM – 2:52 PM – 47 // 2:52 PM – 2:54 PM – 2
2:54 PM – 2:58 PM – 4 // 2:58 PM – 3:00 PM – 2
3:00 PM – 3:08 PM – 8 // 3:08 PM – 3:09 PM – 1
3:09 PM – 3:15 PM – 6 // 3:15 PM – checkered flag
Total race brdcst time: 160 // Total comm. brdcst time: 35
Number of companies featured during broadcast: 26
(Crayola crayola.com , Crayon crayon.com ; Sonic; Coca-Cola; Monster Energy; Busch Beer, Busch Light, #Break4Busch #Sweepstakes ; Toyota; GoodYear; Sunoco; Geico; Progressive; Liberty Mutual; Freeway Insurance freewayinsurance.com ; ebay motors; BuildSubmarines.com ; Ashley Furniture; PODS; Advent Health; Credit One Bank; Ruoff Mortgage ruoff.com ; Xfinity; ‘Gran Turismo’ movie; ‘Oppenheimer’ movie; ‘Transformers: Rise of the Beast’ movie; IndyCar ; NASCAR.com/Fantasy ; NASCAR.com/Drive ; NASCAR.com/ThankYouFans ; NASCAR.com/Rewards ; Sirius XM NASCAR Radio channel 90; Upcoming Xfinity race; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
12:40 PM – 12:43 PM
Xfinity; Advance Auto Parts & Die Hard; Progressive; Busch Light; MISpeedway.com
2:15 PM – 2:17 PM
Xfinity; ebay motors; Sonic; GoodYear; Liberty Mutual; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets
2:24 PM – 2:26 PM
Xfinity; Applebee’s; ebay motors; Subway; RichmondRaceway.com ; Upcoming Cup race on USA
2:39 PM – 2:42 PM
GoodYear; Verizon/FrontLine ; Sonic; ebay motors; Liberty Mutual; The Open Golf on USA & Peacock; ‘Weakest Link’ on NBC