For the 2023 baseball season, the MLB instituted new rules for various reasons; one of which, to speed up the game, was a time clock for pitchers. Baseball fans have noticed how this rule has shortened games, and have been on social media discussing their opinion of this development. On Sunday at Sonoma, there were only two cautions, and no multiple overtime restarts at the end of the race, and the race was over in less than three hours. Undoubtedly fans will debate their opinions of this outcome, as well. Did it seem to some that the commercials that are always present for a race broadcast were more tolerable for such a race? Perhaps. For those who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2023 Toyota/SaveMart 350
Start time to record race/commercial periods: 3:30 PM
End time to record race/commercial periods: 6:28 PM
Total minutes of complete race broadcast: 178
Minutes of race broadcast: 135
Minutes of traditional commercials: 43
Minutes of side-by-side commercials: 10
Total number of commercials: 121
Total number of companies or entities advertised: 65
Total number of traditional commercials (not split-screen): 94
Total number of companies or entities advertised: 59
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 27
Total number of companies or entities advertised: 25
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Geico (5 times); Subway (4 times); Ford Performance (4 times); Fan Duel (4 times); T-Mobile (4 times)
Breakdown of what the commercials were, by category:
Fox/FS1
‘1883’ on Paramount + paramountnetwork.com – 2
Fox Bet Super 6 app foxbet.com/app – 2
‘Friday Night Smackdown’ fox.com/wwe-friday-night-smackdown – 2
FoxSports foxsports.com – 1
Fox Sports films ‘Dirt’ foxsports.com/presspass/blog/2023/05/03/fox-sports-films-debuts-new-documentary-series-dirt-the-last-great-american-sport/ – 1
USFL theusfl.com – 1
Baseball on Fox Sports foxsports.com/mlb – 1
Soccer on Fox Sports foxsports.com/soccer – 1
AEW Wrestling on TNT tntdrama.com/archives/all-elite-wrestling – 1
‘Crime Scene Kitchen’ on Fox fox.com/crime-scene-kitchen – 1
FIFA Women’s Cup on Fox foxsports.com/soccer/fifa-womens-world-cup – 1
‘Master Chef’ fox.com/masterchef/ and ‘Gordon Ramsay’s Food Stars’ on Fox fox.com/gordon-ramsays-food-stars/ – 1
Max.com – 1
‘Young Sheldon’ – 1
Total: 17
Movies
‘The Out-Laws’ netflix.com/tudum/articles/the-out-laws-release-date-news-photos – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
NBC local news wpxi.com on Fox fox.com – 2
‘The National Desk’ on Fox 53 wpgh53.com – 1
Total: 3
Restaurants/Food
Subway Subway.com – 3
Wendy’s wendys.com – 2
Five Hour Energy Drink fivehour.com – 2
Long John Silver’s ljsilvers.com – 2
Coca-Cola cocacola.com – 2
Reese’s reeses.com – 2
Applebees applebees.com – 1
Door Dash doordash.com – 1
Dr. Pepper drpepper.com – 1
Fine Wine & Good Spirits fwgs.com – 1
Papa Johns papajohns.com – 1
Total: 18
Car/Truck/Bike
ebay motors ebay.com – 2
Ford ford.com – 2
Mother’s Car Care mothers.com – 2
Vroom vroom.com – 2
CarGurus.com – 1
Ram Trucks ram.com – 1
Neighborhood Ford Store neighborhoodfordstore.com – 1
GoodYear goodyear.com – 1
Mother’s CMX Car Care mothers.com – 1
Buyatoyota.com buyatoyota.com – 1
Total: 14
Insurance/Health
Geico.com geico.com – 5
GetRealAboutDiabetes.com – 1
Progressive progressive.com – 1
Total: 7
Home Improvement
ACE Hardware ACEHardware.com – 2
Kioti tractors kioti.com – 1
Total: 3
Financial
Ally Bank allybank.com (Alex Bowman) – 1
Citizens Bank/ding citizensbank.com/ding – 1
Citizens Bank/YouGotThis citizensbank.com/YouGotThis – 1
Total: 3
Technology
Fan Duel fanduel.com – 4
T-Mobile/5GInternet tmobile.com/5GInternet – 2
IBM ibm.com – 1
Tik Tok tiktok.com – 1
T-Mobile/tellmemore t-mobile.com/tellmemore – 1
Verizon verizon.com/ – 1
Xfinity.com xfinity.com – 1
Total: 11
Products/Services for the Home and Personal Use
Just For Men justformen.com – 2
Keytruda keytruda.com – 2
Leqvio Leqvio.com – 2
Swifferswiffer.com #SwifferEffect – 2
Trelegy trelegy.com – 1
Ashley Homestore ashleyhomestore.com – 1
Bass Pro Shops BassPro.com and TrackerBoats.com – 1
Farxiga.com farxiga.com – 1
Total: 12
Travel
WyndhamRewards.com wyndhamrewards.com – 1
Total: 1
Racing Related
NASCAR.com nascar.com – 1
Boys & Girls Club of America BGCA.org & NASCAR nascar.com – 1
Atlanta Motor Speedwayatlantamotorspeedway.com/ – 1
RichmondRaceway.com richmondraceway.com – 1
Total: 4
Race brdcast times: // Comm. brdcast times:
3:30 PM – 3:33 PM – 3 // 3:33 PM – 3:35 PM – 2
3:35 PM – 3:40 PM – 5 // 3:40 PM – 3:42 PM – 2
3:42 PM – 3:55 PM – 13 // 3:55 PM – 3:58 PM – 3
3:58 PM – 4:03 PM – 5 // 4:03 PM – 4:06 PM – 3
4:06 PM – 4:11 PM – 5 // 4:11 PM – 4:14 PM – 3
4:14 PM – 4:25 PM – 11 // 4:25 PM – 4:28 PM – 3
4:28 PM – 4:33 PM – 5 // 4:33 PM – 4:36 PM – 3
4:36 PM – 4:40 PM – 4 // 4:40 PM – 4:43 PM – 3
4:43 PM – 4:48 PM – 5 // 4:48 PM – 4:51 PM – 3
4:51 PM – 4:54 PM – 3 // 4:54 PM – 4:47 PM – 3
4:47 PM – 5:00 PM – 3 // 5:00 PM – 5:03 PM – 3
5:03 PM – 5:09 PM – 6 // 5:09 PM – 5:11 PM – 2
5:11 PM – 5:27 PM – 16 // 5:27 PM – 5:31 PM – 4
5:31 PM – 5:38 PM – 7 // 5:38 PM – 5:41 PM – 3
5:41 PM – 6:03 PM – 22 // 6:03 PM – 6:06 PM – 3
6:06 PM – 6:28 PM – 22 // 6:28 PM – checkered flag
Total race brdcst time: 135 // Total comm. brdcst time: 43
Number of companies featured during broadcast: 24
(Toyota Toyota.com ; SaveMart savemart.com ; Fox Bet Super 6 app; Papa Johns; Door Dash; Coca-Cola, Coke Zero Sugar; Monster Energy; Busch Beer; Ford Performance; Ram Trucks; GoodYear; ebay motors; Mother’s Car Care; Geico; Progressive; Credit One Bank; Ruoff Mortgage ruoff.com ; Ally Bank; Xfinity; USFL on Fox; MLB on Fox; CONCACAF Soccer concacaf.com/ ; ‘Friday Night Smackdown’ on Fox; ‘Rust to Revival’ on FS1)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:17 PM – 4:20 PM
Dodge; Xfinity.com/nascar ; NASCAR.com/Rewards ; Ashley Furniture; ebay motors; MISpeedway.com ; Taco Bell
5:45 PM – 5:48 PM
Toyota (various drivers); Applebee’s; Pocono Raceway poconoraceway.com ; Progressive; Fox Nation; Craftsman Truck Series NASCAR.com/trucks
5:55 PM – 5:57 PM
Ford Performance; Door Dash; T-Mobile/tellmemore ; USAA/join ; Wendy’s; ‘Stars on Mars’ on Fox; NASCAR.com/kidstix
6:16 PM – 6:18 PM
Verizon; Geico; MLB on Fox; USFL on Fox; Subway; Coca-Cola; Craftsman Truck Series NASCAR.com/trucks