The state of Kansas was named after the Native Americans who lived along the Kansas River. It has been said that ‘Kansas’ means ‘people of the wind’. That could be a fitting description of our NASCAR drivers; and, on Sunday, the drivers were indeed fast, and a lot of blustery, dusty air and colorful bellows were blown around the speedway as well. There were commercials coming fast and furious, too. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2023 AdventHealth 400
Start time to record race/commercial periods: 2:54 PM
End time to record race/commercial periods: 6:38 PM
Total minutes of complete race broadcast: 224
Minutes of race broadcast: 178
Minutes of traditional commercials: 46
Minutes of side-by-side commercials: 12
Total number of commercials: 134
Total number of companies or entities advertised: 61
Total number of traditional commercials (not split-screen): 110
Total number of companies or entities advertised: 59
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 24
Total number of companies or entities advertised: 21
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Coca-Cola (11 times); Geico (8 times); Xfinity (8 times); Busch Beer (7 times); Wendy’s (6 times); Subway (6 times); Toyota (6 times); Upcoming Cup race (5 times)
Breakdown of what the commercials were, by category:
Fox/FS1
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Geico, Xfinity, Busch Beer #NASCARSalutes – 3
USFL theusfl.com – 3
Westminster Dog Show westminsterkennelclub.org on FS1 – 2
Fox Sports films ‘Dirt’ foxsports.com/presspass/blog/2023/05/03/fox-sports-films-debuts-new-documentary-series-dirt-the-last-great-american-sport/ – 1
TNT ‘Rich & Shameless’ tntdrama.com/shows/rich-shameless – 1
Fox Sports app – 1
Fox Bet Super 6 app foxbet.com/app – 1
Upcoming Coca-Cola 600 race CharlotteMotorSpeedway.com – 1
Upcoming Xfinity race on Fox/FS1 foxsports.com/nascar – 1
‘Farmer Wants a Wife’ fox.com/farmer-wants-a-wife – 1
FIFA Women’s Cup on Fox foxsports.com/soccer/fifa-womens-world-cup – 1
‘Friday Night Smackdown’ fox.com/wwe-friday-night-smackdown – 1
‘Gordon Ramsay’s Food Stars’ on Fox fox.com/gordon-ramsays-food-stars/ – 1
‘Master Chef: Back to Win’ fox.com/masterchef/ – 1
‘Skip & Shannon Undisputed’ foxsports.com/presspass/shows-properties/show/skip-and-shannon-undisputed – 1
Total: 20
Local News/Sports/Points-of-Interest in Penna.
PA Lottery palottery.state.pa.us/ – 2
C Harper CHarper.com – 1
Flynn’s Tire flynnstire.com – 1
PNC.com pnc.com – 1
Total: 5
Restaurants/Food
Coke Zero Sugar us.coca-cola.com/zero-sugar – 6
Wendy’s wendys.com – 6
Subway Subway.com – 5
Dr. Pepper drpepper.com – 2
Hive Brands hivebrands.com – 2
McDonald’s mcdonalds.com – 2
Papa Johns papajohns.com – 2
Carl’s Jr. carlsjr.com and Hardees hardees.com – 1
Celsius.com – 1
Door Dash doordash.com – 1
Taco Bell tacobell.com – 1
Total: 29
Beer/Alcohol
Jack Daniels jackdaniels.com – 4
Busch Light busch.com – 2
Keystone Light keystonelight.com – 2
Total: 8
Car/Truck/Bike
Ram Trucks ram.com – 4
Toyota toyota.com (Toyota drivers) #ToyotaNation – 4
Ford ford.com – 3
ebay motors ebay.com – 2
GoodYear goodyear.com – 1
Safe Lite safelite.com – 1
Buyatoyota.com buyatoyota.com – 1
WeatherTech.com weathertech.com – 1
Total: 17
Insurance/Health
Geico.com geico.com – 3
USAA.com usaa.com – 3
Liberty Mutual libertymutual.com – 1
MakeaPDPlan.com – 1
Progressive progressive.com – 1
Total: 9
Wireless Phone
Xfinity Mobile xfinitymobile.com – 2
T-Mobile t-mobile.com/GoSeeWhy – 1
Verizon/Frontline Verizon.com/frontline – 1
Total: 4
Home Improvement
Kioti tractors kioti.com – 1
Total: 1
Legal
Edgar Snyder edgarsnyder.com – 1
Total: 1
Technology
IBM ibm.com – 1
WinReality.com – 1
Total: 2
Products/Services for the Home and Personal Use
FTD.com – 3
Just For Men justformen.com – 2
Skechers skechers.com – 2
Breztri breztri.com – 1
Keytruda keytruda.com – 1
PODS pods.com – 1
Rinvoq rinvoq.com – 1
Rybelsus.com – 1
Total: 12
Travel
DisneyWorld.com/save – 1
Total: 1
Racing Related
World Wide Technology Raceway WWTRaceway.com – 1
Total: 1
Race brdcast times: // Comm. brdcast times:
2:54 PM – 2:57 PM – 3 // 2:57 PM – 3:00 PM – 3
3:00 PM – 3:03 PM – 3 // 3:03 PM – 3:06 PM – 3
3:06 PM – 3:19 PM – 13 // 3:19 PM – 3:21 PM – 2
3:21 PM – 3:28 PM – 7 // 3:28 PM – 3:31 PM – 3
3:31 PM – 3:34 PM – 3 // 3:34 PM – 3:37 PM – 3
3:37 PM – 3:44 PM – 7 // 3:44 PM – 3:47 PM – 3
3:47 PM – 4:02 PM – 15 // 4:02 PM – 4:05 PM – 3
4:05 PM – 4:08 PM – 3 // 4:08 PM – 4:11 PM – 3
4:11 PM – 4:20 PM – 9 // 4:20 PM – 4:23 PM – 3
4:23 PM – 4:27 PM – 4 // 4:27 PM – 4:31 PM – 4
4:31 PM – 4:38 PM – 7 // 4:38 PM – 4:41 PM – 3
4:41 PM – 4:49 PM – 8 // 4:49 PM – 4:51 PM – 2
4:51 PM – 4:57 PM – 6 // 4:57 PM – 5:00 PM – 3
5:00 PM – 5:09 PM – 9 // 5:09 PM – 5:11 PM – 2
5:11 PM – 5:15 PM – 4 // 5:15 PM – 5:18 PM – 3
5:18 PM – 5:21 PM – 3 // 5:21 PM – 5:23 PM – 2
5:23 PM – 5:46 PM – 23 // 5:46 PM – 5:47 PM – 1
5:47 PM – 6:38 PM – 51 // 6:38 PM – checkered flag
Total race brdcst time: 178 // Total comm. brdcst time: 46
Number of companies featured during broadcast: 27
(AdventHealth adventhealth.com ; Fox Bet Super 6 app; Cheddar’s Scratch Kitchen cheddars.com ; Subway; Papa Johns; Door Dash; Coca-Cola, Coke Zero Sugar; Monster Energy; Celsius ; Busch Beer; Ford Performance; Toyota; Ram Trucks; Geico; Progressive; Kubota; ebay motors; WeatherTech.com ; Mother’s Car Care; Breztri; Credit One Bank; Ruoff Mortgage ruoff.com ; Xfinity; USFL on FS1; MLB on Fox; ‘Race Hub’ on FS1; Upcoming Craftsman Truck series race; Upcoming Xfinity race; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
3:54 PM – 3:57 PM
NASCAR.com/Rewards ; Ford Performance; Door Dash; USAA; Xfinity; Busch Light Beer
5:31 PM – 5:34 PM
Geico; T-Mobile/GoSeeWhy ; Subway; PODS; NASCAR.com; Fox Nation
5:54 PM – 5:57 PM
Toyota; Progressive; Taco Bell; ebay motors; SonomaRaceway.com ; MLB on Fox
6:08 PM – 6:11 PM
Upcoming Cup race, Coca-Cola, Geico, Busch Beer, Xfinity, NASCAR.com/Tickets, NASCAR.com/Salutes ; Verizon/FrontLine ; Kubota; Liberty Mutual; MLB on Fox; Upcoming Craftsman Truck series NASCAR.com/trucks