For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 2:00 PM, and stopped at the call of the end of the race at 5:41 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

TNT was the broadcaster for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.

Commercial breakdown, driver focus, and links related to the 2009 Lenox Industrial Tools 301

Total number of commercials: 115

Total number of companies or entities advertised: 58

Total number of brief promos of products/services during the race broadcast: 32

Total number of companies or entities advertised in brief promos or crawlers: 26 (companies: Chrysler; U.S. Army; GoodYear; AT&T; AT&T ‘Fastest Pit Crew of the Year Award’ text to 2258; Home Depot; Burger King; Coors Light; Coke Zero; Sprint; Sprint.com/speed; U.S.P.S. Priority Mail; AFLAC; Toyota; Coppertone; wii; Viagra; Armor All ‘Off Track with Tony Stewart Sweepstakes’ ; Bill Engvall show on TBS; Baseball on TBS; NASCAR.com Track Pass/Race View ; Buck Cherry ; Dark Blue on TNT; The Golf Open Championship on TNT; TNT’s Race Buddy ; next week’s ‘Wide Open Coverage’ of the Daytona race on TNT)

Total amount of time these brief promos take during broadcast: app. 4 min.

Also, there are the following race statistics during the broadcast, sponsored by companies:

NASCAR Sprint Cup Series ‘Weather’
NASCAR Sprint Cup Series ‘Race Analysis’
AFLAC ‘Trivia Question’
Coors Light ‘Cold Hard Facts’
UPS ‘Maximum Driver’
AT&T ‘Fastest Pit Crew of the Year Award’
Coke Zero ‘In-Car Camera’
Viagra ‘Moments that Changed the Game’
NASCAR.com ‘Ask the Booth’
Burger King ‘Field Summary’
Toyota ‘Driver Update’
Subway ‘Fresh Take’
Sprint ‘Cup Mobile Now Moment’

Start time to record race/commercial periods: 2:00 PM
End time to record race/commercial periods: 5:41 PM

Total minutes: 221

Minutes of race broadcast: 163
Minutes of commercials: 58

Number of missed restarts: 0
Number of mystery cautions (no debris shown): 0

Number of male enhancement ads: 2
Number of race moments endorsed by Viagra: 1
(Many fans find the appearance of ads and endorsements by companies such as Viagra offensive)

Click here for last year’s commercial breakdown of this race.

Read more Commercial breakdown, driver focus, and links related to the 2009 Lenox Industrial Tools 301 ...

For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 5:00 PM, and stopped at the waving of the checkered flag at 8:32 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

TNT was the broadcaster for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.

Commercial breakdown, driver focus, and links related to the 2009 Toyota/SaveMart 350

Total number of commercials: 109

Total number of companies or entities advertised: 65

Total number of brief promos of products/services during the race broadcast: 30

Total number of companies or entities advertised in brief promos or crawlers: 28 (companies: Coors Light; Chrysler; Ford Fusion; Coca-Cola; Subway; AFLAC; Toyota; U.S. Army; Home Depot; Sprint.com/speed; UPS; Vault; GoodYear; Burger King; McDonald’s; Coke Zero; MyCokeRewards.com Real Taste of NASCAR Sweepstakes ; Armor All ‘Off Track with Tony Stewart Sweepstakes’ ; Bill Engvall show on TBS; NASCAR.com ; NASCAR.com Superstore ; NASCAR.com Track Pass/Race View ; Dark Blue on TNT; The Golf Open Championship on TNT; ‘The Da Vinci Code’ and ‘The Pursuit of Happyness’ on TNT; TNT’s Race Buddy ; TNT’s ‘Pit Buddy’; next week’s New Hampshire race on TNT)

Total amount of time these brief promos take during broadcast: app. 7 min. 5 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

NASCAR Sprint Cup Series ‘Weather’
NASCAR Sprint Cup Series ‘Race Analysis’
AFLAC ‘Trivia Question’
Toyota ‘Driver Update’
Coors Light ‘Cold Hard Facts’
AT&T ‘Fastest Pit Crew of the Year Award’
UPS ‘Maximum Driver’
Viagra ‘Moments that Changed the Game’
Burger King ‘Field Summary’
NASCAR.com ‘Ask the Booth’
Subway ‘Fresh Take’
Wally’s World
NASCAR.com ‘Track Pass/Race View Virtual Lap’
Sprint Cup Mobile ‘Now Moment’

Start time to record race/commercial periods: 5:00 PM
End time to record race/commercial periods: 8:32 PM

Total minutes: 212

Minutes of race broadcast: 158
Minutes of commercials: 54

Number of missed restarts: 0
Number of mystery cautions (no debris shown): 0
Number of pitches for the Toyota Camry Hybrid during opening ceremonies: 1
Number of drivers featured in ‘Foot Cams’: 3
Number of seams Boris Said needs to stitch up on his racing shoe: 1

Click here for last year’s commercial breakdown of this race.

Read more Commercial breakdown, driver focus, and links related to the 2009 Toyota/SaveMart 350 ...

For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 2:00 PM, and stopped at the waving of the checkered flag at 4:54 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

TNT was the broadcaster for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.

Commercial breakdown, driver focus, and links related to the 2009 LifeLock 400

Total number of commercials: 108

Total number of companies or entities advertised: 58

Total number of brief promos of products/services during the race broadcast: 26

Total number of companies or entities advertised in brief promos or crawlers: 15 (companies: GoodYear; Coors Light; Home Depot; Burger King; McDonald’s; U.S. Army; Sprint; Sprint.com/speed; Subway; Coke Zero; MyCokeRewards.com Real Taste of NASCAR Sweepstakes ; Armor All ‘Off Track with Tony Stewart Sweepstakes’ ; Bill Engvall show on TBS; NASCAR.com ; NASCAR.com Superstore ; NASCAR.com Track Pass/Race View ; TNT’s Race Buddy ; next week’s Sonoma race on TNT)

Total amount of time these brief promos take during broadcast: app. 5 min. 45 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

NASCAR Sprint Cup Series ‘Weather’
NASCAR Sprint Cup Series ‘Race Analysis’
UPS ‘Maximum Driver’
Coors Light ‘Cold Hard Facts’
AT&T ‘Fastest Pit Crew of the Year Award’
AFLAC ‘Trivia Question’
NASCAR.com ‘Ask the Booth’
Viagra ‘Moments that Changed the Game’
Burger King ‘Field Summary’
Toyota ‘Driver Update’
Subway ‘Fresh Take’
Sprint Mobile ‘Monster Moment’

Start time to record race/commercial periods: 2:00 PM
End time to record race/commercial periods: 4:54 PM

Total minutes: 174

Minutes of race broadcast: 125
Minutes of commercials: 49

Number of missed restarts: 0
Number of mystery cautions (no debris shown): 2
Number of male enhancement ads: 2 (last week’s count: 2)
Number of Viagra-sponsored race statistics: 1 (‘Moments that Changed the Game’)
Number of get-well wishes sent out during the broadcast to Johnny Benson (who was injured Saturday night racing modifieds): 1

Click here for last year’s commercial breakdown of this race.

Read more Commercial breakdown, driver focus, and links related to the 2009 LifeLock 400 ...

For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 2:00 PM, and stopped at the waving of the checkered flag at 5:57 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

TNT was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.

Commercial breakdown, driver focus, and links related to the Pocono 500

Total number of commercials: 141

Total number of companies or entities advertised: 73

Total number of brief promos of products/services during the race broadcast: 20

Total number of companies or entities advertised in brief promos or crawlers: 17 (companies: Home Depot; Burger King; Armor All ‘Off Track with Tony Stewart Sweepstakes’ ; Goodyear; Coke Zero; MyCokeRewards.com http://www.mycokerewards.com; Real Taste of NASCAR Sweepstakes ; Toyota; Coors Light; Sprint; McDonald’s; AFLAC; Viagra; Track Pass/Race View on nascar.com; ‘The Closer’ on TNT; TNT’s Race Buddy ; next week’s Michigan race on TNT)

Total amount of time these brief promos take during broadcast: app. 4 min. 10 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

NASCAR Sprint Cup Series ‘Weather’
NASCAR Sprint Cup Series ‘Race Analysis’
AFLAC ‘Trivia Question’
Victory Junction Gang Camp ‘On-Board’
Coors Light ‘Cold Hard Facts’
Victory Junction Gang ‘In-Car’
NASCAR.com ‘Ask the Booth’
UPS ‘Maximum Driver’
AT&T ‘Fastest Pit Crew of the Year’
AT&T ‘Fastest Pit Crew of the Race’
Burger King ‘Field Summary’
NASCAR Sprint Cup Series ‘Pocono Track Fact’
Subway ‘Fresh Take’
Viagra ‘Moments that Changed the Game’
TNT ‘Through the Field’
Toyota ‘Driver Update’
Sprint Mobile ‘Monster Moment’

Start time to record race/commercial periods: 2:00 PM
End time to record race/commercial periods: 5:57 PM

Total minutes: 237

Minutes of race broadcast: 170
Minutes of commercials: 67

Number of missed restarts: 0
Number of mystery cautions (no debris shown): 2

Click here for last year’s commercial breakdown of this race.

Read more Commercial breakdown, driver focus, and links related to the 2009 Pocono 500 ...

For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 2:00 PM, and stopped at the waving of the checkered flag at 5:46 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

Fox was the broadcaster for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.

Race and Commercial Breakdown of the 2009 Autism Speaks 400

Total number of commercials: 126

Total number of companies or entities advertised: 57

Total number of brief promos of products/services during the race broadcast: 44

Total number of companies or entities advertised in brief promos or crawlers: 25 (companies: AutismSpeaks.org ; Cheerios; Cheez-It; State Farm; Budweiser; Heluva Good ; AMP Energy; NAPA; Taco Bell; AT&T; KFC; FedExRacing.com; Subway; McDonald’s; Lowes; Lowes.com ; UPS; RacingUPS.com ; Verizon Championship Racing ; Coke Zero; Coca-Cola ‘Collect the Cool Cans of Summer’; Ford F150; Ford WeRaceYouWin.com ; Toyota; ASK.com; Sprint; Sprint.com/speed; Baseball on Fox; Text ‘Digger’ to 75555; Digger.Ask.com FoxSports.com)

Total amount of time these brief promos take during broadcast: app. 6 min. 10 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

Verizon ‘Championship Racing Race Check’
FedEx ‘Understanding the Race’
NASCAR on Fox ‘Race Analysis’
Budweiser ‘In-Car’
AFLAC ‘In-Car’
Pepsi ‘In-Car’
Cheez-It ‘In-Car’
ASK.com ‘Question’
Claritin ‘Clear-to-Drive Restart’
NASCAR on Fox ‘Biggest Movers’
FedEx ‘In-Car’
Taco Bell ‘Hot Shot’
NASCAR on Fox ‘Digger Cam’
AFLAC ‘Trivia Question’
AMP Energy ‘In-Car’
Cheerios ‘In-Car’
NAPA ‘In-Car’
Kobalt ‘Kool Tools Performance Report’
AT&T ‘Race Break’
AT&T ‘Fastest Pit Crew of the Year Award’
AT&T ‘Fastest Pit Crew of the Year Report’
Verizon ‘Championship Racing Race Off Pit Road’
McDonald’s ‘Race Summary’
Home Depot ‘Rookie Profile’
NASCAR on Fox ‘NASCAR Sprint Cup Points Now’
Toyota ‘Top Performers of the Race’
NASCAR on Fox ‘Crank it Up’
NASCAR on Fox ‘Stewart-Haas Racing Running Order’
NASCAR on Fox ‘Hendrick Motor Sports Running Order’
Cheerios ‘Managing the Race’
NASCAR on Fox ‘Race Off Pit Road’
State Farm ‘Pit Road Spotlight’
Ford ‘Drive One Moment’
Cheez-It ‘Bite of the Race’
UPS ‘Maximum Driver’
AutismSpeaks.org ‘In-Car’
Sprint Cup Mobile ‘Monster Moment’

Start time to record race/commercial periods: 2:00 PM
End time to record race/commercial periods: 5:46 PM

Total minutes: 226

Minutes of race broadcast: 160
Minutes of commercials: 66

Number of missed restarts: 0
Number of mystery cautions (debris not shown): 2
Birthday wishes noted on-screen to Clint Bowyer: 1

Digger sightings:
Animated Digger shots: 9
Still Digger shots: 32
Digger shots not identified as such: 6
Text Digger to 7555 mentions: 2
Total: 49

Click here for last year’s commercial breakdown of this race.

Read more Commercial breakdown, driver focus, and links related to the 2009 Autism Speaks 400 ...

For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 5:45 PM on Sunday, then due to the postponement of the race due to rain, stopped at 6:58 PM. I began again on Monday at 12:00 PM, then stopped at the waving of the checkered flag at 6:25 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

Fox was the broadcaster for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.

Race and Commercial Breakdown of the 2009 Coca-Cola 600

Total number of commercials: 240

Total number of companies or entities advertised: 87

Total number of brief promos of products/services during the race broadcast: 72

Total number of companies or entities advertised in brief promos or crawlers: 41 (companies: Coca-Cola; Coke Zero; Coca-Cola ‘Collect the Cool Cans of Summer’; Verizon Wireless; Subway; AT&T; FedEx; McDonald’s; NAPA; Scott’s Turf Builder; Dodge/Chrysler/Jeep; Home Depot; Lowes; Pennzoil; AFLAC; UPS; RacingUPS.com; ASK.com; Claritin; Budweiser; Toyota; Lipitor; Taco Bell; Susan G. Komen; Gillette Fusion; DirecTV; Hamburger Helper; Cheez-It; Claritin; ‘Terminator Salvation’ movie; Sprint; Sprint.com/speed; State Farm; Ford F150; Ford WeRaceYouWin.com ; Baseball on Fox; upcoming ‘Autism Speaks 400’ Dover race; Text ‘Digger’ to 75555; Get Digger’s theme at itunes — search ‘Lil Digger’; Digger.Ask.com FoxSports.com)

Total amount of time these brief promos take during broadcast: app. 1 hr. 17 min.

Also, there are the following race statistics during the broadcast, sponsored by companies:

Verizon ‘Championship Racing Race Check’
NASCAR on Fox ‘Happy Birthday Joey’
NASCAR on Fox ‘Indy 500 Unofficial Results’
NASCAR on Fox ‘Digger the Gopher cam’
FedEx ‘Understanding the Race’
NASCAR on Fox ‘Race Analysis’
AFLAC ‘In-Car’
Miller Lite ‘In-Car’
AFLAC ‘Trivia Question’
Budweiser ‘In-Car’
Shell/Pennzoil ‘In-Car’
ASK.com ‘Question’
Claritin ‘Clear-to-Drive Restart’
Toyota ‘Top Performers of the Race’
NAPA ‘In-Car’
NASCAR on Fox ‘Biggest Movers’
Coca-Cola ‘In-Car’
Lowes ‘In-Car’
Home Depot ‘Rookie File’
AT&T ‘Race Break’
AT&T ‘Fastest Pit Crew of the Year Award’
AT&T ‘Fastest Pit Crew of the Year Report’
UPS ‘In-Car’
Taco Bell ‘Hot Shot’
Ford ‘Drive One Moment’
NASCAR on Fox ‘Roush-Fenway Racing Sprint Cup Points’
NASCAR on Fox ‘Richard Childress Racing Running Order’
Coca-Cola ‘Race Summary’
NASCAR on Fox ‘Green Flag Pit Times’
Terminator Salvation ‘Top 12 Drivers’
Terminator Salvation ‘Drivers Fighting Back’
Cheez-It ‘Bite of the Race’
Hamburger Helper ‘Helping Hand’
Ford ‘Fusion 360’
NASCAR on Fox ‘Crank it Up’
NASCAR on Fox ‘Race Off Pit Road’
NASCAR on Fox ‘Car Owner Points’
Sprint Mobile ‘Monster Moment’
State Farm Pit Road Spotlight’

Start/end times to record race/commercial periods on Sunday: 5:45 PM – 6:58 PM
Start/end times to record race/commercial periods on Monday: 12:00 PM – 6:25 PM

Total minutes: 458

Minutes of race broadcast: 348
Minutes of commercials: 110

Number of missed restarts: 0
Number of mystery cautions (debris not shown): 0

Number of dunce caps sighted during the broadcast: 2
Number of years Dave Suddreth has been a security guard at Lowes: 50
Number of dry, fresh helmet deliveries seen during the broadcast: 1 for Kyle Busch
Number of ham sandwich sightings: 1 for Carl Edwards
Number of Career Starts for Bill Elliott: 800 Congrats Bill!
Number of No. 00 team members suddenly made famous with the phrase ‘Billy Bad Butt’: 1 Dwayne Bigger

Number of broadcast minutes used for a respectful moment-of-silence to honor our veterans: 3

Digger sightings:
Animated Digger shots: 13
Still Digger shots: 7
Text Digger to 7555 mentions: 2
Get Digger theme at itunes.com mentions: 2
Total: 24

Click here for last year’s commercial breakdown of this race.

Read more Commercial breakdown, driver focus, and links related to the 2009 Coca-Cola 600 ...

For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday’s race.

I began recording the times at the Invocation of the All Star Showdown at 7:15 PM, and stopped at the waving of the checkered flag for the All Star Race at 11:05 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

SPEED was the broadcaster for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.

Race and Commercial Breakdown of the 2009 NASCAR All Star Race

Total number of commercials: 87

Total number of companies or entities advertised: 49

Total number of brief promos of products/services during the race broadcast: 18

Total number of companies or entities advertised in brief promos or crawlers: 11 (companies: Sprint; CarFax.com; Coors Light; Advance Auto; Bank of America; AutoZone; ASK.com; upcoming Michigan race; ‘Catch the Race, Catch the Cash’ contest ; ‘Wrecked’ on SPEED; SPEEDTV.com store)

Total amount of time these brief promos take during broadcast: app. 4 min. 35 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

AutoZone ‘Race Format’
Sprint ‘Showdown Race Analysis’
ASK.com ‘Question’
Pennzoil Platinum ‘Victory Challenge Results’
Fox ‘Digger the Gopher Cam’
Sprint ‘Starting Grid’
Sprint ‘All Star Race Analysis’
Bank of America ‘In-Car’
Old Spice ‘In-Car’
ASK.com ‘In-Car’
Toyota ‘In-Car’
Home Depot ‘In-Car’
Shell/Pennzoil ‘In-Car’
Bank of America ‘In-Car’

Start time to record race/commercial periods: 7:15 PM
End time to record race/commercial periods: 11:05 PM

Total minutes: 230

Minutes of race broadcast: 178
Minutes of commercials: 52

Number of missed restarts: 0
Number of mystery cautions (debris not shown): 0
Number of replays of D.W.’s burnout from the All Star Burnout Challenge: 1
Number of the biggest cell phones Mike Joy has ever seen: 2
Number of respected team owners to give the Invocation: 1 Joe Gibbs
Number of 16-time World Heavyweight Wrestling Champions who announced the winner of the Fan Vote: 1 Ric Flair wooo!
Number of bows given by a driver’s team during driver and team introductions: 1 Kyle Busch’s

Digger sightings
Number of Digger mentions by D.W.: 1
Number of Digger still shots: 1
Total: 2
Number of times the ‘Digger cam’ camera shots were used, but not identified as ‘Digger cam’: 15

Click here for last year’s commercial breakdown of this race.

Read more Commercial breakdown, driver focus, and links related to the 2009 NASCAR All Star Race ...

Read more A milestone birthday holds up the All Star commercial breakdown ...

For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday’s race.

I began recording the times at the Invocation of the race at 7:20 PM, and stopped at the waving of the checkered flag at 11:48 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

Fox was the broadcaster for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.

Race and Commercial Breakdown of the 2009 Southern 500 presented by GoDaddy.com

Total number of commercials: 148

Total number of companies or entities advertised: 73

Total number of brief promos of products/services during the race broadcast: 66

Total number of companies or entities advertised in brief promos or crawlers: 28 (companies: ASK.com; Claritin; Cheez-It; NAPA; Ford F150; Ford WeRaceYouWin.com ; FedEx; Mountain Dew; Lowes; Subway; Budweiser; State Farm; Coors Light; AT&T; AT&T ‘Fastest Pit Crew of the Year Award’ text car number to 2258; Vault; Susan G. Komen for the Cure ; AFLAC; Verizon VCast Sprint; ‘Terminator Salvation’ movie; Fox ‘NASCAR Know-It-All’ ; upcoming All-Star race; upcoming Coca-Cola 600 race; Baseball on Fox; Text ‘Digger’ to 75555; Get Digger’s theme at itunes — search ‘Lil Digger’; Digger.Ask.com)

Total amount of time these brief promos take during broadcast: app. 8 min. 5 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

NASCAR on Fox ‘Darlington Raceway Painting by the Numbers’
Verizon Championship Racing ‘Race Check’
Fox ‘NASCAR Know-It-All’
FedEx ‘Understanding the Race’
NASCAR on Fox ‘Digger the Gopher Cam’
NASCAR on Fox ‘Involved in the Wreck’
AFLAC ‘Trivia Question’
Home Depot ‘Rookie File’
NAPA ‘Foot Cam’
Claritin ‘Clear-to-Drive Restart’
AFLAC ‘In-Car’
Budweiser ‘In-Car’
Cheez-It ‘In-Car’
Verizon Championship Racing ‘Race Off Pit Road’
Lowes ‘In-Car’
UPS ‘In-Car’
ASK.com ‘Question’
AT&T ‘Race Break’
AT&T ‘Fastest Pit Crew of the Year Award’
AT&T ‘Fastest Pit Crew of the Year Report’
Mountain Dew ‘In-Car’
NASCAR on Fox ‘Race Off Pit Road
NASCAR on Fox ‘Crank it Up’
State Farm ‘Pit Road Spotlight’
Toyota ‘Top Performers of the Race’
Toyota ‘In-Car’
Ford ‘Fusion 360’
Fox ‘3D’
Cheez-It ‘Bite of the Race’
Ford ‘Drive-One Moment’
NASCAR on Fox ‘Next 3 NSCS Races’
Terminator Salvation ‘Top 12 Drivers’
Terminator Salvation ‘Drivers Fighting Back’
UPS ‘Maximum Driver’
NASCAR on Fox NASCAR Sprint Cup Saturday on SPEED All-Star Race’ whew!
NASCAR on Fox ‘NASCAR Sprint Cup Top 12 in Points’
NASCAR on Fox ‘Hendricks Motor Sports Running Order’
NASCAR on Fox ‘NASCAR Sprint Cup Next Three Races’

Start time to record race/commercial periods: 7:20 PM
End time to record race/commercial periods: 11:48 PM

Total minutes: 268

Minutes of race broadcast: 202
Minutes of commercials: 66

Number of missed restarts: 0
Number of mystery cautions (debris not shown): 0

Number of NASCAR legends to drive the pace car: 1 Cale Yarborough
Number of new foot cameras sponsored by NAPA: 1

Digger sightings:
Animated Digger shots: 8
Still Digger shots: 15
Text ‘Digger’ to 7555 mentions: 2
Get Digger theme at itunes.com mentions: 2
Digger.Ask.com mentions – 2
Total: 29

Click here for last year’s commercial breakdown of this race.

Read more Commercial breakdown, driver focus, and links related to the 2009 Southern 500 Presented by GoDaddy.com ...

For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday’s race.

I began recording the times at the moment-of-silence for David Poole at 7:30 PM, and stopped at the waving of the checkered flag at 11:13 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

Fox was the broadcaster for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.

Race and Commercial Breakdown of the Crown Royal presents the Russ Friedman 400

Total number of commercials: 116

Total number of companies or entities advertised: 63

Total number of brief promos of products/services during the race broadcast: 73

Total number of companies or entities advertised in brief promos or crawlers: 34 (companies: Sprint.com/speed; Verizon VCast Budweiser; Ask.com; Subway; Lipitor; State Farm; Ford F150; Ford WeRaceYouWin.com ; Toyota; Cheez-It; Pennzoil; Lowes; SPEED TV; UPS; ‘Maximum Driver’ at Racing.UPS.com ; AT&T; AT&T ‘Fastest Pit Crew of the Year Award’ text to 2258; Claritin; ‘Terminator Salvation’ movie; AFLAC; Sunoco; McDonald’s; Pepsi ‘Race Day Pay Day’ ; NAPA; NAPA ‘Adaptive One Brake Pads at www.adaptiveone.com ‘ ; FedExRacing.com ; Home Depot; Coors Light; Baseball on Fox; Darlington race on Fox; Text ‘Digger’ to 75555; Text ‘Marbles’ to 75555; Get Digger’s theme at itunes — search ‘Lil Digger’; Digger.Ask.com)

Total amount of time these brief promos take during broadcast: app. 6 min. 35 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

NASCAR on Fox ‘Digger the Gopher Cam’
Verizon Championship Racing ‘Race Check’
FedEx ‘Understanding the Race’
NASCAR on Fox ‘Race Analysis’
Pepsi ‘Throwback’/Talladega ‘Flash Back’
AFLAC ‘Trivia Question’
NASCAR on Fox ‘Roush-Fenway Racing Starting Order’
FedEx ‘In-Car’
Home Depot ‘In-Car’
NASCAR on Fox ‘Biggest Movers’
NASCAR on Fox ‘Richmond International Raceway’
NASCAR on Fox ‘Commentators’
NASCAR on Fox ‘In the Pits’
NASCAR on Fox ‘Hollywood Hotel’
Sprint ‘In-Car’
NAPA ‘Adaptive One Richmond Brake-Down’
Budweiser ‘In-Car’
Toyota ‘Top Performers of the Race’
Prilosec OTC ‘In-Car’
McCafe ‘In-Car’
Home Depot ‘Rookie File’
NASCAR on Fox ‘Green Flag Pit Times’
Verizon Championship Racing ‘Race Off Pit Road’
Claritin ‘Clear-to-Drive Restart’
AT&T ‘Race Break’
AMP Energy ‘In-Car’
AFLAC ‘In-Car’
State Farm ‘Safety Report’
NAPA ‘Adaptive One Brake Pads’
Ford ‘Fusion 360’
NASCAR on Fox ‘Crank it Up’
NASCAR on Fox ‘Race Off Pit Road’
NAPA ‘In-Car’
Terminator Salvation ‘Drivers Fighting Back’
Ask.com ‘Question’
Terminator Salvation ‘Top 12 Drivers’
NASCAR on Fox ‘Penske Championship Racing Running Order’
UPS ‘Maximum Driver’
Ford ‘Drive One Moment’
Shell-Pennzoil ‘In-Car’
State Farm ‘Pit Road Spotlight’
AT&T ‘Fastest Pit Crew of the Year Report’
Cheez-It ‘Bite of the Race’
NASCAR on Fox ‘Last Pit Stop’
NASCAR on Fox ‘Involved in Wreck’
Sprint Mobile ‘Monster Moment’

Start time to record race/commercial periods: 7:30 PM
End time to record race/commercial periods: 11:13 PM

Total minutes: 223

Minutes of race broadcast: 170
Minutes of commercials: 53

Number of missed restarts: 1 and 3 close calls
Number of mystery cautions (debris not shown): 0
Number of hushed silences to honor David Poole: 1
Number of sets of military dog tags affixed to Tony Stewart’s dashboard: 1
Number of times Kasey Kahne hit his helmet and the inside of his car in frustration following some bad luck: 6

Digger sightings:
Animated Digger shots: 9
Still Digger shots: 12
Text ‘Digger’ to 7555 mentions: 1
Text ‘Marbles’ to 7555 mentions: 1
Get Digger theme at itunes.com mentions: 2
Digger.Ask.com mentions – 1
Total: 26

Click here for last year’s commercial breakdown of this race.

Read more Commercial breakdown, driver focus, and links related to the Crown Royal presents the Russ Friedman 400 ...