JAW’s ‘HEARTRACERS / HEARTBREAKERS’
-Auto Club 400 Edition

Date: 3-22-15

Racetrack: Auto Club Speedway

Pole Sitter: Kurt Busch

HEARTRACERS:

  • Brad Keselowski: Brad only led one lap of the race and it was the last one. He took advantage of four tires with multiple restarts to pass everyone. No one expected that two debris cautions would fall late in the race, allowing him to slice through the field for victory.
  • Kevin Harvick: Kevin has kept his streak of top-2 finishes alive, now, at seven. He finished in second place. He ran well the whole race and looked like he would win again.
  • Landon Cassill: Landon went from losing the engine in the first two races of the year to a top-25 finish this week. He got enough free passes to be on the lead lap at the end. He passes drivers on the hectic restarts to finish farther ahead than that car normally runs.
  • Paul Menard: Paul has been known for being a consistent driver and not winning too many races over the years. Paul still hasn’t won yet this year but he is finishing well inside the top ten.
  • Justin Allgaier: Justin did what Landon Cassill did in this race. He hung around in a 25th place car and waited till the end of the race and the restarts to move up to 12th place.
  • Chris Buescher: Chris was called up to replace Brett Moffitt in the No. 34 car this week. He did very well for his first Cup start finishing 20th.

Read more JAW’s ‘HEARTRACERS / HEARTBREAKERS’ - 2015 Auto Club 400 edition ...

For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 3:30 PM, and stopped at the waving of the checkered flag at 6:50 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

Fox was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race near the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the 2015 Auto Club 400

Total number of commercials: 108

Total number of companies or entities advertised: 60

Number of traditional commercials (not split-screen): 101
Total number of companies or entities advertised: 56
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 7
Total number of companies or entities advertised: 6
Number of times Fox utilized ‘Side-by-Side’ commercials during this broadcast: 1

Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 88

Total number of companies or entities advertised in brief promos or crawlers: 28 (companies: AAA ; KFC; Monster Energy ; Monster Energy Super Cross ; Coca-Cola; 5 Hour Energy; Budweiser; Chevy; Chevy Silverado; Chevy.com/dalejr ; Ford; Toyota; GoodYear; PEAK; Geico; Nationwide; Advance Auto Parts; Sprint.com/halfprice; Janssen ; AdvoCare; Cialis; ‘Game of War’; ‘Mall Cop 2’ ; ‘Last Man on Earth’ on Fox; ‘American Idol’ on Fox; ‘Garbage Time With Katie Nolan’ on Fox; FS1.com; NASCAR on Fox; ‘Race Hub’ on Fox; upcoming Martinsville Sprint Cup race on FS1)

Total amount of time these brief promos take during broadcast: app. 4 min.

Also, there are the following race statistics/graphics during the broadcast, sponsored by companies:

NASCAR on Fox ‘Snap Shot’
NASCAR on Fox ‘Grand Stand Roof’
NASCAR on Fox ‘Hollywood Hotel’
NASCAR on Fox ‘Pit Road Reports’
NASCAR on Fox ‘Auto Club 400 Starting Grid’
Toyota ‘Auto Club 400 Pace Car’
Ford Ecoboost ‘Track Facts’
NASCAR on Fox ‘Team Communications’
GoodYear ‘Aerial Coverage’
KFC ‘Track Weather’
KFC ‘Race Analysis’
NASCAR on Fox ‘To the Rear’
NASCAR on Fox ‘JGR Running Order’
Nationwide ‘In-Car Camera’
Jimmy John’s ‘In-Car Camera’
NASCAR on Fox ‘Biggest Movers’
KFC ‘Position’
Sprint ‘Kevin Harvick – 7 Straight Top-2 Finishes’
NASCAR on Fox ‘Leaders’
Sunoco ‘Race Fuel’
NASCAR on Fox ‘Race Off Pit Road’
NASCAR on Fox ‘Pit Road Comparison’
NASCAR on Fox ‘NASCAR Rules Analyst’
Nationwide ‘Dale Jr. Performance Report’
Nationwide ‘Dale Jr. Last 3 Auto Club Finishes’
NASCAR on Fox ‘Commentators’
Toyota ‘Top Performers’
NASCAR on Fox ‘Reporting:’
NASCAR on Fox ‘RCR Running Order’
PEAK ‘In-Car Camera’
Ford Ecoboost ‘In-Car Camera’
NASCAR on Fox ‘Green Flag Pit Times – Last Sequence’
Budweiser ‘Race Summary’
AdvoCare ‘In-Car Camera’
NASCAR on Fox ‘Driver Telemetry’
NASCAR on Fox ‘Leader Interval’
Coca-Cola ‘Racing Family Update’
NASCAR on Fox ‘Driver Position’
Advance Auto Parts ‘Race Off Pit Road’
NASCAR on Fox ‘Mid-Race Report’
NASCAR on Fox ‘Martin Truex Jr. – Pit Stop Summary’
NASCAR on Fox ‘Leader Comparison’
Nationwide ’88 Inside Ride’
NASCAR on Fox ‘HMS Running Order’
PEAK ‘Race Summary’
NASCAR on Fox ‘Kurt Busch – California Dominance’
NASCAR on Fox ‘SHR Running Order’
Sprint ‘Most Laps Led’
NASCAR on Fox ‘Auto Club 400 Race Summary’
ProVision ‘Pit Road Technology’
Advance Auto Parts ‘NASCAR Race Day Driver Spotlight’
Sprint ‘Biggest Mover Since Restart’
AdvoCare ‘Race Summary’
NASCAR on Fox ‘Top 5 – Last Pit Stop’
NASCAR on Fox ‘Auto Club Leader’
NASCAR on Fox ‘Auto Club 400 – 3 Things You Need to Know’
NASCAR on Fox ‘Race Recap’
5 Hour Energy ‘Move of the Race’
NASCAR on Fox ‘Laps Led’
NASCAR on Fox ‘NASCAR’s Western Swing’
NASCAR on Fox ‘Flash Back’
NASCAR on Fox ‘Final Lap’

Start time to record race/commercial periods: 3:30 PM
End time to record race/commercial periods: 6:50 PM

Total minutes of complete race broadcast: 200
Minutes of race broadcast: 151
Minutes of traditional commercials (not split-screen): 49
Minutes of ‘Side-by-Side’ commercials (split-screen): 3

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 3

Click here for last year’s commercial breakdown of this race.

Read more Commercial breakdown and links related to the 2015 Auto Club 400 ...

JAW’s ‘HEARTRACERS / HEARTBREAKERS’
– CampingWorld.com 500 edition

Date: 3-15-15

Racetrack: Phoenix International Raceway

Pole Sitter: Kevin Harvick

HEARTRACERS:

  • Kevin Harvick: When Kevin started on the pole at Phoenix he looked like he was going to be tough to beat. There were not enough people in this race that could challenge him. His car dominated from pole and led 224 laps to the win.
  • Kurt Busch: With all of the problems for Kurt so far this season a good finish is what he needed. Kurt looked like he could challenge Harvick for a while in the late stages of the race and almost won. He finished in 5th place.
  • Brad Keselowski: Of the cars that led the most laps that didn’t win (other than Harvick), Brad was first. He challenged Harvick when he could on restarts or certain points of the race but Harvick always ended up back in front.
  • Jamie McMurray: Jamie got as close as you will get to a win in Sunday’s race by finishing second. He had not won in a few years in Sprint Cup and he tried really hard. He only led one lap but that was a rare thing against Harvick this week.
  • Jimmie Johnson: After being involved in a lap-three crash with Brian Vickers, Jimmie Johnson went on to have a good race. His team repaired the No. 48 Chevy, and he finished inside the top fifteen. That is important towards the Chase.
  • Ricky Stenhouse Jr.: Ricky has had two good races in a row. Jack Roush’s team has been struggling so far this year. Ricky put together another strong run with a 12th place finish.

Read more JAW’s ‘HEARTRACERS / HEARTBREAKERS’ - CampingWorld.com 500 edition ...

For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 3:30 PM, and stopped at the waving of the checkered flag at 6:45 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

Fox was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race near the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the 2015 CampingWorld.com 500(k)

Total number of commercials: 106

Total number of companies or entities advertised: 59

Number of traditional commercials (not split-screen): 95
Total number of companies or entities advertised: 58
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 11
Total number of companies or entities advertised: 8
Number of times Fox utilized ‘Side-by-Side’ commercials during this broadcast: 2

Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 65

Total number of companies or entities advertised in brief promos or crawlers: 25 (companies: KFC; 5 Hour Energy drink; Coca-Cola; Budweiser; Chevy; Chevy.com/dalejr ; Chevy Silverado; Ford; Toyota; Sunoco; GoodYear; Geico; Nationwide; Sprint.com/halfprice; Lowes; 911Unity.com ; AdvoCare; Cialis; ‘American Idol’; ‘Brooklyn Nine-Nine’; ‘Garbage Time with Katie Nolan’ on Fox; UFC on Fox; The Buzzer ; NASCAR on Fox; ‘Race Day’ on Fox; upcoming Sprint Cup race on Fox; upcoming Xfinity race on Fox)

Total amount of time these brief promos take during broadcast: app. 4 min. 10 sec.

Also, there are the following race statistics/graphics during the broadcast, sponsored by companies:

NASCAR on Fox ‘Starting Line Up’
Toyota ‘NASCAR Sprint Cup Pace Car’
NASCAR on Fox ‘Track Weather’
NASCAR on Fox ‘Race Analysis’
Nationwide ‘In-Car Camera’
Ford Ecoboost ‘In-Car Camera’
Toyota ‘In-Car Camera’
NASCAR on Fox ‘Biggest Movers – Since Restart’
Jimmy John’s ‘In-Car Camera’
NASCAR on Fox ‘Team Communications’
Ford Ecoboost ‘Track Facts’
NASCAR on Fox ‘Hollywood Hotel’
NASCAR on Fox ‘Leaders’
NASCAR on Fox ‘HMS – Running Order’
Nationwide ‘Dale Jr. Performance Report’
Nationwide ‘Dale Jr. – Finishes This Season’
NASCAR on Fox ‘Reporting:’
NASCAR on Fox ‘Interval Behind Leader’
NASCAR on Fox ‘Kevin Harvick – 1000 Laps at PIR
NASCAR on Fox ‘Fox Tech Car’
NASCAR on Fox ‘NASCAR Rules Analyst’
NASCAR on Fox ‘Race Off Pit Road’
5 Hour Energy ‘In-Car Camera’
NASCAR on Fox ‘SHR – Running Order’
GoodYear ‘Aerial Coverage’
Sprint ‘Most Laps Led’
NASCAR on Fox ‘Commentators’
NASCAR on Fox ‘In the Pits’
AdvoCare ‘In-Car Camera’
KFC ‘Race Break’
Coca-Cola ‘Racing Family Update’
Advance Auto Parts ‘NASCAR Race Day Driver Spotlight’
NASCAR on Fox ‘NASCAR Sprint Cup – After 145 Laps’
Budweiser ‘Race Summary’
NASCAR on Fox ‘Mid-Race Report’
Sprint ‘Biggest Mover Since Restart’
Nationwide ‘Inside Ride with Dale Jr.’
Toyota ‘Top Performers’
Advance Auto Parts ‘Race Off Pit Road’
NASCAR on Fox ‘Track Temperatures’
NASCAR on Fox ‘Crank it Up’
NASCAR on Fox ‘Driver Telemetry’
NASCAR on Fox ‘Leader Comparison’
NASCAR on Fox ‘Pit Road Reports’
NASCAR on Fox ‘Battle for:’
Sprint ‘Kevin Harvick – 6 Straight Top 2 Finishes’
NASCAR on Fox ‘Phoenix Radio Remix’
AdvoCare ‘Race Summary’
NASCAR on Fox ‘Phoenix Leader’
NASCAR on Fox ‘Top 5 – Last Pit Stop’
NASCAR on Fox ‘Sprint Cup at PIR – 3 Things You Need to Know’
NASCAR on Fox ‘Race Recap’
NASCAR on Fox ‘NASCAR West Coast Swing’
5 Hour Energy ‘Big Move of the Race’
NASCAR on Fox ‘Final Lap’

Start time to record race/commercial periods: 3:30 PM
End time to record race/commercial periods: 6:45 PM

Total minutes of complete race broadcast: 195
Minutes of race broadcast: 153
Minutes of traditional commercials (not split-screen): 42
Minutes of ‘Side-by-Side’ commercials (split-screen): 5

Number of missed restarts: 1
Number of ‘mystery cautions’ (debris not shown): 0

Click here for last year’s commercial breakdown of this race.

Read more Commercial breakdown and links related to the 2015 CampingWorld.com 500(k) ...

JAW’s ‘HEARTRACERS / HEARTBREAKERS’ – 2015 Kobalt 400 Edition

Date: 3-8-15

Racetrack: Las Vegas Motor Speedway

Pole Sitter: Jeff Gordon

HEARTRACERS:

  • Kevin Harvick: Kevin started the Kobalt 400 from 18th place. He won the race to extend his streak of top 2 finishes to six. He is making a charge for a title defense.
  • AJ Allmendinger: AJ has started off the year finishing well in all three races. He got another top-ten finish in his single car team.
  • Ryan Newman: Ryan struggled last year for most of the season until the Chase. He didn’t win a race but finished second in the championship. Ryan seems a lot faster this year. He got a top-five finish in the Kobalt 400.
  • Brian Vickers: Last week in the same car, Brett Moffitt finished in the top ten in the No. 55 Michael Waltrip car. Brian was coming off more heart and blood problems to make his first start of the year in that car. He finished in 15th spot after running well all day.
  • Martin Truex Jr.: Martin has been a front runner in every race this year. He got another top-five finish this week in his Furniture Row low-budget team.
  • Regan Smith: Regan is the fill-in driver for Kurt Busch. Regan has done one of the best fill-in jobs for a driver that I have seen in a while. He got another top 20 finish when he was originally not going to be driving this year.

Read more JAW’s ‘HEARTRACERS / HEARTBREAKERS’ - 2015 Kobalt 400 Edition ...

For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 3:30 PM, and stopped at the waving of the checkered flag at 6:36 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

Fox was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race near the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the 2015 Kobalt 400

Total number of commercials: 116

Total number of companies or entities advertised: 56

Number of traditional commercials (not split-screen): 103
Total number of companies or entities advertised: 54
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 13
Total number of companies or entities advertised: 8
Number of times Fox utilized ‘Side-by-Side’ commercials during this broadcast: 2

Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 80

Total number of companies or entities advertised in brief promos or crawlers: 25 (companies: Kobalt; McDonald’s; KFC #HowDoYouKFC ; Coke Zero; 5 Hour Energy Drink; Budweiser; Chevy; Chevy.com/dalejr ; Chevy Silverado; Ford; Toyota; GoodYear; Advance Auto Parts; Sunoco; Geico; Nationwide Insurance; Sprint.com/halfprice; AdvoCare; Cialis; Navy Federal Credit Union; ‘Run All Night’ movie; Big East Tournament on FS1; NASCAR on Fox; FoxSports.com/fantasy; FoxSports.com/nascar ; ‘Race Day’ on FS1; upcoming PIR Sprint Cup race on Fox; upcoming PIR Xfinity race on Fox)

Total amount of time these brief promos take during broadcast: app. 4 min. 40 sec.

Also, there are the following race statistics/graphics during the broadcast, sponsored by companies:

NASCAR on Fox ‘Snap Shot’
Geico ‘Starting Grid’
Kobalt ‘Tools of the Race’
NASCAR on Fox ‘Pit Road Reports’
NASCAR on Fox ‘Team Communications’
NASCAR on Fox ‘Track Weather’
NASCAR on Fox ‘Race Analysis’
NASCAR on Fox ‘To the Rear’
Toyota Camry ‘Pace Car’
Nationwide Insurance ‘In-Car Camera’
Ford Ecoboost ‘In-Car Camera’
NASCAR on Fox ‘Biggest Movers’
NASCAR on Fox ‘Kobalt 400 Leader’
Kobalt Tools ‘In-Car Camera’
NASCAR on Fox ‘Fox Rules Analyst’
Nationwide ‘Dale Jr. Performance Report’
Nationwide ‘Dale Earnhardt Jr. – Career on 1.5 mile Tracks’
NASCAR on Fox ‘Commentators’
NASCAR on Fox ‘In the Pits’
NASCAR on Fox ‘Hollywood Hotel’
Advance Auto Parts ‘Race Off Pit Road’
Jimmy John’s ‘In-Car Camera’
5 Hour Energy ‘In-Car Camera’
Budweiser ‘Race Recap’
NASCAR on Fox ‘Driver Telemetry’
Kobalt 400 ‘Habitat Build’
NASCAR on Fox ‘HMS Running Order’
KevinHarvickFoundation.org ‘In-Car Camera’
NASCAR on Fox ‘Battle for:’
NASCAR on Fox ‘On Pit Road’
AdvoCare ‘In-Car Camera’
KFC ‘Race Break’
NASCAR on Fox ‘Reporting:’
Sprint ‘Fastest Lap’
ProVision ‘Pit Road Technology’
Ford Ecoboost ‘Track Facts’
NASCAR on Fox ‘Jimmie Johnson – Last 10 Laps’
NASCAR on Fox ‘Tech Car’
Advance Auto Parts ‘NASCAR Race Day Driver Spotlight’
GoodYear ‘Aerial Coverage’
NASCAR on Fox ‘Race Recap’
NASCAR on Fox ‘Mid-Race Report’
Nationwide ‘Dale Earnhardt Jr. Inside Ride’
NASCAR on Fox ‘Jeff Gordon – Position’
Toyota ‘Top Performers’
Sprint ‘Kevin Harvick – 5 Straight Top 2 Finishes’
NASCAR on Fox ‘Tweets About the Race’
NASCAR on Fox ‘Crank it Up’
Sprint ‘Most Laps Led’
Coca-Cola Racing Family ‘Update’
AdvoCare ‘Race Summary’
NASCAR on Fox ‘Kobalt 400 Odds’
NASCAR on Fox ‘Top 5 – Last Pit Stop’
5 Hour Energy ‘Big Move of the Race’
NASCAR on Fox ‘Leader Interval’
NASCAR on Fox ‘Final Lap’

Start time to record race/commercial periods: 3:30 PM
End time to record race/commercial periods: 6:30 PM

Total minutes of complete race broadcast: 186
Minutes of race broadcast: 143
Minutes of traditional commercials (not split-screen): 43
Minutes of ‘Side-by-Side’ commercials (split-screen): 5

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 1

Click here for last year’s commercial breakdown of this race.

Read more Commercial breakdown and links related to the 2015 Kobalt 400 ...

*JAW’s ‘HEARTRACERS / HEARTBREAKERS’ – Folds of Honor QuikTrip 500 edition

Date: 3-1-15

Racetrack: Atlanta Motor Speedway

Pole Sitter: Joey Logano

HEARTRACERS:

  • Jimmie Johnson: Jimmie has started this year off by winning a race early, the Folds of Honor QuikTrip 500. It went towards the Chase to guarantee his spot in the 16-car championship. He won this race after being a factor all day leading 92 laps.
  • Brett Moffitt: Brett has had a good relationship with Michael Waltrip over the years as a developmental driver. He gave the No. 55 Aaron’s Dream Machine a ride that would make anyone proud. He finished eighth in the race.
  • AJ Allmendinger: AJ has really taken the JTG racing No. 47 car from a 20th place car to a top 15- or top 10-car since joining the ride. He finished seventh in the race.
  • Matt Kenseth: Despite Matt not winning a race for a long time in Sprint Cup he is giving it his all each week. He used a pit stop strategy of old tires to gain a lot of track position for his race finish. He finished fifth.
  • Kevin Harvick: Kevin led the most laps of this race and finished second in his first two races of 2015. This will be important for his title defense that he either wins or gets top-five finishes.
  • Dale Earnhardt Jr.: Normally I don’t like to pick the same people each week or too much but sometimes they make it hard by how well they do overall throughout a season. Dale Jr. seems to be closer each year to a first title and he keeps finishing well each week. He got another top-five finish in the race towards a championship.

Read more JAW’s ‘HEARTRACERS / HEARTBREAKERS’ - Folds of Honor QuikTrip 500 Edition ...

For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 1:33 PM, and stopped at the waving of the checkered flag at 6:10 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

Fox was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race near the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the 2015 Folds of Honor QuikTrip 500

Total number of commercials: 107

Total number of companies or entities advertised: 59

Number of traditional commercials (not split-screen): 100
Total number of companies or entities advertised: 59
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 7
Total number of companies or entities advertised: 3
Number of times Fox utilized ‘Side-by-Side’ commercials during this broadcast: 2

Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 98

Total number of companies or entities advertised in brief promos or crawlers: * (companies: FoldsofHonor.org ; KFC; 5 Hour Energy; Coca-Cola; Budweiser; Chevy; Chevy Silverado; Chevy.com/dalejr ; Ford; Toyota; Nationwide; Sunoco; GoodYear; Geico; NavyFederal.org ; Dale Jr. Foundation ; Lowes; Sprint.com/halfprice ; Aaron’s; HiSense; Panasonic Tough Book 54; ‘The Last Man on Earth’ on Fox; Big East Conference on FS1; NASCAR on Fox; FoxSports.com/nascar ; ‘Race Hub’ on FS1; FoxSports.com/Fantasy; next week’s Xfinity Race on Fox; next week’s Cup race on Fox)*

Total amount of time these brief promos take during broadcast: app. 6 min. 40 sec.

Also, there are the following race statistics/graphics during the broadcast, sponsored by companies:

NASCAR on Fox ‘Snap Shot’
NASCAR on Fox ‘Weather’
NASCAR on Fox ‘Pit Road Reports’
NASCAR on Fox ‘Team Communications’
Geico ‘Starting Grid’
Ford Ecoboost ‘Track Facts’
Nationwide ‘Dale Jr. Cup Career at AMS
Nationwide ‘Dale Jr. Performance Report’
Atlanta Sprint Cup ‘Starting Grid’
NASCAR on Fox ‘Track Weather’
NASCAR on Fox ‘Race Analysis’
Coca-Cola ‘Starting Grid’
Ford Ecoboost ‘In-Car Camera’
Jimmy John’s ‘In-Car Camera’
AdvoCare ‘In-Car Camera’
5 Hour Energy ‘In-Car Camera’
Coca-Cola ‘In-Car Camera’
Fresh from Florida ‘In-Car Camera’
Nationwide ‘In-Car Camera’
Sprint ‘Starting Grid’
NASCAR on Fox ‘Reporting:’
NASCAR on Fox ‘Biggest Movers’
Ford Ecoboost ‘In-Car Camera’
NASCAR on Fox ‘HMS Running Order’
NASCAR on Fox ‘Driver Telemetry’
NASCAR on Fox ‘Past Champions Starting Outside Top 30’
Advance Auto Parts ‘Race Off Pit Road’
NASCAR on Fox ‘NASCAR Rules Analyst’
Sprint ‘Fastest Lap’
Advance Auto Parts ‘NASCAR Race Day Driver Spotlight’
Coca-Cola ‘Racing Family Update’
NASCAR on Fox ‘Crank it Up’
NASCAR on Fox ‘Biggest Movers Since Restart’
NASCAR on Fox ‘Hollywood Hotel’
Nationwide ‘Inside Ride’
Sprint ‘Biggest Movers’
NASCAR on Fox ‘Kevin Harvick – Position’
NASCAR on Fox ‘Tweets on the Race’
NASCAR on Fox ‘Commentators’
NASCAR on Fox ‘In the Pits’
Toyota ‘Top Performers’
Budweiser ‘Race Summary’
NASCAR on Fox ‘Leader Interval’
NASCAR on Fox ‘Green Flag Times’
NASCAR on Fox ‘Mid-Race Report’
KFC ‘Race Break’
NASCAR on Fox ‘Champions Charge Field’
NASCAR on Fox ‘Multiple Tire Issues’
Nationwide ‘Dale Jr. Performance Update’
Sprint ‘Most Laps Led’
NASCAR on Fox ‘Jimmie Johnson – Position’
NASCAR on Fox ‘HiSense 250 Xfinity Results’
NASCAR on Fox ‘Kevin Harvick – Pit Stop Summary’
NASCAR on Fox ‘Radio Remix’
NASCAR on Fox ‘Pit Road Comparison’
NASCAR on Fox ‘Involved in Wreck’
NASCAR on Fox ‘Matt Kenseth – Position’
NASCAR on Fox ‘Last Lap Speed’
NASCAR on Fox ‘Leader’s Speed’
NASCAR on Fox ‘Race Recap’
NASCAR on Fox ‘Top 5 – Last Pit Stop’
5 Hour Energy ‘Big Move of the Race’
NASCAR on Fox ‘Final Lap’

Start time to record race/commercial periods: 1:33 PM
End time to record race/commercial periods: 6:10 PM

Total minutes of complete race broadcast: 277
Minutes of race broadcast: 230
Minutes of traditional commercials (not split-screen): 47
Minutes of ‘Side-by-Side’ commercials (split-screen): 3

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 3

Read more Commercial breakdown and links related to the 2015 Folds of Honor QuikTrip 500 ...

JAW’s ‘HEARTRACERS / HEARTBREAKERS’ – Daytona 500 Edition

Date: 2-22-15

Racetrack: Daytona International Speedway

Pole Sitter: Jeff Gordon

Welcome to Joshua Walker’s ‘HeartRacers / HeartBreakers’. An avid racing fan, Joshua has decided to resurrect ‘HeartRacers/HeartBreakers’, a fun sort of racing critique from CawsnJaws.com’s past. Joshua ‘JAW’ will record his choices of the highlights of races, good and bad, and share them with our readers. He will do this for every Cup race, as well as selected races from other series. Joshua has also decided to include a section dedicated to Jeff Gordon, since this is the last year that this racing superstar will be racing full-time. Joshua hopes you enjoy reading his choices, and welcomes fan comments following his articles.

HEARTRACERS:

  • Joey Logano: Joey won his first Daytona 500 at a young age beating the best to do so. He only had just over 10 wins in Sprint Cup and beat a lot of more experienced drivers.
  • The Closer: The 2014 Champion Kevin Harvick doesn’t usually show up for the win until the end of the race. He waited till the green-white-checker to get second place.
  • Casey Mears: Casey did well in his qualifying race with a low-budget team. He finished in the top 10 in the Daytona 500 too to back up his strong Speed Weeks.
  • David Gilliland: David just missed the top 10 in a low-budget team. He ran strong all day with poor funding.
  • Jimmie Johnson: Jimmie led a lot of laps in the race and almost won the race. He started the year with a top 5 finish.
  • Martin Truex Jr.: Martin was a factor all day in the race and got a top 10 finish.

Read more JAW’s ‘HEARTRACERS / HEARTBREAKERS’ - Daytona 500 Edition ...

For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 1:11 PM, and stopped at the waving of the checkered flag at 4:47 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

Fox was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race near the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the 2015 Daytona 500

Total number of commercials: 136

Total number of companies or entities advertised: 78

Number of traditional commercials (not split-screen): 127
Total number of companies or entities advertised: 78
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 9
Total number of companies or entities advertised: 4
Number of times Fox utilized ‘Side-by-Side’ commercials during this broadcast: 2

Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 69

Total number of companies or entities advertised in brief promos or crawlers: 28 (companies: American Eagle Foundation ; U.S. Women’s National Soccer Team ; Shazam ; KFC; 5 Hour Energy; Coca-Cola; Budweiser; Chevy; Chevy Silverado; Chevy.com/dalejr ; Ford; Ford F150; Toyota; Sunoco; Nationwide; @Nationwide88 ; GoodYear; Advance Auto Parts; Geico; AFLAC; Citi; Sprint.com/halfprice; ‘Game of War’; Lowes; Sylvania; Cialis; ‘Run All Night’ movie; ‘UFC Fight Night’ on Fox; ‘Last Man on Earth’ on Fox; ‘NASCAR Race Day – Driver Spotlight’ on FS1; FoxSports.com/nascar ; NASCAR on Fox; FoxSports.com/fantasy )

Total amount of time these brief promos take during broadcast: app. 4 min. 5 sec.

Also, there are the following race statistics/graphics during the broadcast, sponsored by companies:

NASCAR on Fox ‘Snap Shot’
Geico ‘Starting Grid’
Toyota Camry ‘Daytona 500 Pace Car’
NASCAR on Fox ‘Weather’
NASCAR on Fox ‘Race Analysis’
NASCAR on Fox ‘To the Rear’
NASCAR on Fox ‘Biggest Movers’
5 Hour Energy ‘In-Car Camera’
Budweiser ‘In-Car Camera’
Nationwide ‘In-Car Camera’
NASCAR on Fox ‘Track Temperature Comparison’
Chevy ‘In-Car Camera’
NASCAR on Fox ‘HMS Running Order’
Advance Auto Parts ‘Race Off Pit Road’
AFLAC ‘Speed Report’
NASCAR on Fox ‘Commentators’
KFC ‘In-Car Camera’
NASCAR on Fox ‘Team Communications’
AdvoCare ‘In-Car Camera’
Nationwide ‘Dale Jr. Performance Report’
NASCAR on Fox ‘JGR Running Order’
Sprint ‘Most Laps Led’
NASCAR on Fox ‘Biggest Movers Since Restart’
Citi ‘They’ve Won it Twice Update’
NASCAR on Fox ‘Reporting:’
NASCAR on Fox ‘Crank it Up’
Toyota ‘Top Performers’
Coca-Cola ‘Racing Family Update’
NASCAR on Fox ‘Wind Direction’
Twisted Tea ‘In-Car Camera’
Ford Ecoboost ‘In-Car Camera’
Ford Ecoboost ‘Track Facts’
NASCAR on Fox ‘Driver Telemetry’
Nationwide ‘Inside Ride’
NASCAR on Fox ‘On Pit Road’
Sunoco ‘Race Fuel’
ProVision ‘Pit Road Technology’
GoodYear ‘Aerial Coverage’
NASCAR on Fox ‘Mid-Race Report’
NASCAR on Fox ‘Lap Leaders’
Sprint ‘Fastest Lap’
AFLAC ‘Stay With the Action’
Budweiser ‘Race Summary’
KFC ‘Race Break’
NASCAR on Fox ‘Jimmie Johnson – Position’
NASCAR on Fox ‘HMS – Laps Today’
NASCAR on Fox ‘Radio Remix’
AFLAC ’20 to Go’
5 Hour Energy ‘Big Move of the Race’
AFLAC ‘Field Reset’
NASCAR on Fox ‘Rules Analyst’
NASCAR on Fox ‘Jeff Gordon – Currently/High/Low’
NASCAR on Fox ‘Green-White-Checkered Finish’
NASCAR on Fox ‘Last Lap’

Start time to record race/commercial periods: 1:11 PM
End time to record race/commercial periods: 4:47 PM

Total minutes of complete race broadcast: 216
Minutes of race broadcast: 158
Minutes of traditional commercials (not split-screen): 58
Minutes of ‘Side-by-Side’ commercials (split-screen): 3

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 1

Click here for last year’s commercial breakdown of this race.

Read more Commercial breakdown and links related to the 2015 Daytona 500 ...

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