Jun 28, 09:02 PM
Commercial breakdown, driver focus, and links related to the 2009 Lenox Industrial Tools 301
Posted by Cheryl Walker under Racing Article
For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race.
I began recording the times at the Invocation of the race at 2:00 PM, and stopped at the call of the end of the race at 5:41 PM (all times are EST). I did not keep records for the pre- and post-race coverage.
TNT was the broadcaster for this event.
Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.
Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.
Commercial breakdown, driver focus, and links related to the 2009 Lenox Industrial Tools 301
Total number of commercials: 115
Total number of companies or entities advertised: 58
Total number of brief promos of products/services during the race broadcast: 32
Total number of companies or entities advertised in brief promos or crawlers: 26 (companies: Chrysler; U.S. Army; GoodYear; AT&T; AT&T ‘Fastest Pit Crew of the Year Award’ text to 2258; Home Depot; Burger King; Coors Light; Coke Zero; Sprint; Sprint.com/speed; U.S.P.S. Priority Mail; AFLAC; Toyota; Coppertone; wii; Viagra; Armor All ‘Off Track with Tony Stewart Sweepstakes’ ; Bill Engvall show on TBS; Baseball on TBS; NASCAR.com Track Pass/Race View ; Buck Cherry ; Dark Blue on TNT; The Golf Open Championship on TNT; TNT’s Race Buddy ; next week’s ‘Wide Open Coverage’ of the Daytona race on TNT)
Total amount of time these brief promos take during broadcast: app. 4 min.
Also, there are the following race statistics during the broadcast, sponsored by companies:
NASCAR Sprint Cup Series ‘Weather’
NASCAR Sprint Cup Series ‘Race Analysis’
AFLAC ‘Trivia Question’
Coors Light ‘Cold Hard Facts’
UPS ‘Maximum Driver’
AT&T ‘Fastest Pit Crew of the Year Award’
Coke Zero ‘In-Car Camera’
Viagra ‘Moments that Changed the Game’
NASCAR.com ‘Ask the Booth’
Burger King ‘Field Summary’
Toyota ‘Driver Update’
Subway ‘Fresh Take’
Sprint ‘Cup Mobile Now Moment’
Start time to record race/commercial periods: 2:00 PM
End time to record race/commercial periods: 5:41 PM
Total minutes: 221
Minutes of race broadcast: 163
Minutes of commercials: 58
Number of missed restarts: 0
Number of mystery cautions (no debris shown): 0
Number of male enhancement ads: 2
Number of race moments endorsed by Viagra: 1
(Many fans find the appearance of ads and endorsements by companies such as Viagra offensive)
Click here for last year’s commercial breakdown of this race.
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