Aug 24, 01:04 AM
Commercial breakdown, driver focus, and links related to the 2010 Irwin Tools Night Race
Posted by Cheryl Walker under Racing Article
For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday’s race.
I began recording the times at the Invocation of the race at 7:30 PM, and stopped at the waving of the checkered flag at 10:30 PM (all times are EST). I did not keep records for the pre- and post-race coverage.
ESPN on ABC was the broadcast team for this event.
Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.
Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.
Race and Commercial Breakdown of the 2010 Irwin Tools Night Race
Total number of commercials: 113
Total number of companies or entities advertised: 68
Total number of brief promos of products/services during the race broadcast: 21
Total number of companies or entities advertised in brief promos or crawlers: 17 (companies: Nationwide Insurance; Over the Limit. Under Arrest. ; Tinactin; AT&T ‘Fastest Pit Crew of the Year’ – text to 2258; Sprint; Sprint.com/nownetwork; Sprint.com/speed; Farm America ; GoodYear ‘Support Our Troops Program’ ; WinYourChevy.com Chevy; NASCAR.com ; Baseball on ESPN; ESPN.com/deportes; ‘NASCAR Now’ on ESPN; next week’s Nationwide race; ‘No Ordinary Family’ on ABC )
Total amount of time these brief promos take during broadcast: app. 3 min. 20 sec.
Also, there are the following race statistics during the broadcast, sponsored by companies:
NASCAR on ESPN ‘In-Race Reporter’
NASCAR on ESPN ‘In-Race Reporter Question’
NASCAR on ESPN ‘In-Car Cameras’
NASCAR on ESPN ‘Track Facts’
Ford ‘In-Car’
Bush’s Beans ‘In-Car’
NASCAR on ESPN ‘Race Reset’
AT&T ‘Fastest Pit Crew of the Year Award’
AT&T ‘Fastest Pit Crew of the Year Standings’
Aaron’s ‘Lucky Dog Free Pass’
NASCAR on ESPN ‘Chase for the Sprint Cup Current Standings’
NASCAR on ESPN ‘Biggest Movers Since Restart’
AMP Energy Drink ‘In-Car’
NASCAR on ESPN ‘Race Off Pit Road’
ESPN/Craftsman ‘Tech Garage’
NASCAR on ESPN ‘Hendrick Motorsports current positions’
Toyota ‘In-Car’
NASCAR on ESPN ‘Miles Per Hour at the Line’
Gillette ProGlide ‘Profile’
McDonald’s ‘Race Rundown’
WIX Filters ‘In-Car’
NASCAR on ESPN ‘Points Ahead of 13th’
NASCAR on ESPN ‘Points Behind 12th’
Miller Lite ‘In-Car’
NASCAR on ESPN ‘Kyle Busch Sweep Attempts’
Burger King ‘In-Car’
StandUptoCancer.org ‘In-Car’
NASCAR on ESPN ‘Pit Crew Comparison’
Start time to record race/commercial periods: 7:30 PM
End time to record race/commercial periods: 10:30 PM
Total minutes: 180
Minutes of race broadcast: 136
Minutes of commercials: 44
Number of missed restarts: 0 Although one restart occurred right as broadcast returned from commercial
Number of ‘mystery cautions’ (debris not shown): 1
Number of male enhancement ads: 1 Many NASCAR fans find these types of commercials very offensive
Click here for last year’s commercial breakdown of this race.
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