For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday’s race.

I began recording the times at the Invocation of the race at 7:30 PM, and stopped at the waving of the checkered flag at 10:30 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

ESPN on ABC was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.

Race and Commercial Breakdown of the 2010 Irwin Tools Night Race

Total number of commercials: 113

Total number of companies or entities advertised: 68

Total number of brief promos of products/services during the race broadcast: 21

Total number of companies or entities advertised in brief promos or crawlers: 17 (companies: Nationwide Insurance; Over the Limit. Under Arrest. ; Tinactin; AT&T ‘Fastest Pit Crew of the Year’ – text to 2258; Sprint; Sprint.com/nownetwork; Sprint.com/speed; Farm America ; GoodYear ‘Support Our Troops Program’ ; WinYourChevy.com Chevy; NASCAR.com ; Baseball on ESPN; ESPN.com/deportes; ‘NASCAR Now’ on ESPN; next week’s Nationwide race; ‘No Ordinary Family’ on ABC )

Total amount of time these brief promos take during broadcast: app. 3 min. 20 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

NASCAR on ESPN ‘In-Race Reporter’
NASCAR on ESPN ‘In-Race Reporter Question’
NASCAR on ESPN ‘In-Car Cameras’
NASCAR on ESPN ‘Track Facts’
Ford ‘In-Car’
Bush’s Beans ‘In-Car’
NASCAR on ESPN ‘Race Reset’
AT&T ‘Fastest Pit Crew of the Year Award’
AT&T ‘Fastest Pit Crew of the Year Standings’
Aaron’s ‘Lucky Dog Free Pass’
NASCAR on ESPN ‘Chase for the Sprint Cup Current Standings’
NASCAR on ESPN ‘Biggest Movers Since Restart’
AMP Energy Drink ‘In-Car’
NASCAR on ESPN ‘Race Off Pit Road’
ESPN/Craftsman ‘Tech Garage’
NASCAR on ESPN ‘Hendrick Motorsports current positions’
Toyota ‘In-Car’
NASCAR on ESPN ‘Miles Per Hour at the Line’
Gillette ProGlide ‘Profile’
McDonald’s ‘Race Rundown’
WIX Filters ‘In-Car’
NASCAR on ESPN ‘Points Ahead of 13th’
NASCAR on ESPN ‘Points Behind 12th’
Miller Lite ‘In-Car’
NASCAR on ESPN ‘Kyle Busch Sweep Attempts’
Burger King ‘In-Car’
StandUptoCancer.org ‘In-Car’
NASCAR on ESPN ‘Pit Crew Comparison’

Start time to record race/commercial periods: 7:30 PM
End time to record race/commercial periods: 10:30 PM

Total minutes: 180

Minutes of race broadcast: 136
Minutes of commercials: 44

Number of missed restarts: 0 Although one restart occurred right as broadcast returned from commercial
Number of ‘mystery cautions’ (debris not shown): 1
Number of male enhancement ads: 1 Many NASCAR fans find these types of commercials very offensive

Click here for last year’s commercial breakdown of this race.

Read more Commercial breakdown, driver focus, and links related to the 2010 Irwin Tools Night Race ...

For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 1:00 PM, and stopped at the waving of the checkered flag at 4:06 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

ESPN was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.

Race and Commercial Breakdown of the2010 Carfax 400

Total number of commercials: 110

Total number of companies or entities advertised: 60

Total number of brief promos of products/services during the race broadcast: 27

Total number of companies or entities advertised in brief promos or crawlers: 16 (companies: Carfax; Viagra; Verizon; Chevy; AT&T ‘Fastest Pit Crew of the Year’ – text to 2258; Sprint; Sprint.com/nownetwork; Sprint.com/speed; GoodYear ‘Support Our Troops Program’ ; WinYourChevy.com ; Chevy; NASCAR.com ; Baseball on ESPN; Lucas Oil NHRA Nationals ; ‘NASCAR Now’ on ESPN; next week’s Nationwide race; next week’s Cup Race)

Total amount of time these brief promos take during broadcast: app. 4 min.

Also, there are the following race statistics during the broadcast, sponsored by companies:

NASCAR on ESPN ‘In Race Reporter’
NASCAR on ESPN ‘In Race Reporter Question’
NASCAR on ESPN ‘In-Car Cameras’
NASCAR on ESPN ‘Over-the-Wall Pit Reporter’
NASCAR on ESPN ‘Race Tracker’
AT&T ‘Fastest Pit Crew of the Year Award Standings’
Gillette ‘ProGlide Profile’
NASCAR on ESPN ‘Biggest Movers’
ESPN/Craftsman ‘Tech Garage’
NASCAR on ESPN ‘Chase for the Sprint Cup Standings’
NASCAR on ESPN ‘Pit Crew Comparison’
Home Depot ‘In-Car’
Chevy ‘In-Car’
NASCAR on ESPN ‘Up-to-Speed’
NASCAR on ESPN ‘Mileage Comparison’
NASCAR on ESPN ‘Race Off Pit Road’
NASCAR on ESPN ‘Pit Road Summary’
FedEx ‘In-Car’

Start time to record race/commercial periods: 1:00 PM
End time to record race/commercial periods: 4:06 PM

Total minutes: 186

Minutes of race broadcast: 136
Minutes of commercials: 50

Number of missed restarts: 1
Number of ‘mystery cautions’ (debris not shown): 1
Number of male enhancement commercials: 4 Many NASCAR fans find these types of ads very offensive
Number of male enhancement products noted during broadcast as a sponsor of the race: 1 Viagra

Click here for last year’s commercial breakdown of this race.

Read more Commercial breakdown, driver focus, and links related to the 2010 Carfax 400 ...

For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 1:00 PM, and stopped at the waving of the checkered flag at 3:49 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

ESPN was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.

Race and Commercial Breakdown of the 2010 Heluva Good! Sour Cream Dips at the Glen

Total number of commercials: 98

Total number of companies or entities advertised: 62

Total number of brief promos of products/services during the race broadcast: 25

Total number of companies or entities advertised in brief promos or crawlers: 16 (companies: GoDaddy.com; Nationwide Insurance – CodeSpotter.com ; AT&T; AT&T ‘Fastest Pit Crew of the Year Award – text to 2258’; Sprint; Sprint.com/nownetwork; Sprint.com/speed; GoodYear ‘Support Our Troops Program’ ; WinYourChevy.com ; Chevy; NASCAR.com ; Baseball on ESPN; ‘NASCAR Now’ on ESPN; next week’s Nationwide race; next week’s Cup Race)

Total amount of time these brief promos take during broadcast: app. 2 min. 50 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

NASCAR on ESPN ‘In-Race Reporter’
NASCAR on ESPN ‘Over-the-Wall Pit Reporter’
NASCAR on ESPN ‘In-Race Reporter Question’
NASCAR on ESPN ‘In-Car Cameras’
NASCAR on ESPN ‘Race Analysis’
McDonald’s ‘In-Car’
ESPN/Craftsman ‘Tech Garage’
Little Debbie ‘In-Car’
Gillette ProGlide ‘Profile’
Chevy ‘In-Car’
AT&T ‘Fastest Pit Crew of the Year Standings’
Toyota ‘In-Car’
NASCAR on ESPN ‘Race Tracker – Time Off Leader’
McDonald’s ‘Race Rundown’
NASCAR on ESPN ‘Race to the Chase’
NASCAR on ESPN ‘Foreign-Born Race Winners’

Start time to record race/commercial periods: 1:00 PM
End time to record race/commercial periods: 3:49 PM

Total minutes: 169

Minutes of race broadcast: 125
Minutes of commercials: 44

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Number of male enhancement ads: 1 Many NASCAR fans find these types of commercials very offensive

Click here for last year’s commercial breakdown of this race.

Read more Commercial breakdown, driver focus, and links related to the 2010 Heluva Good! Sour Cream Dips at the Glen ...

For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 1:00 PM, and stopped for two rain delays and one red flag. I concluded recording things at the waving of the checkered flag at 6:27 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

ESPN was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.

Race and Commercial Breakdown of the Sunoco Red Cross Pennsylvania 500

Total number of commercials: 131

Total number of companies or entities advertised: 76

Total number of brief promos of products/services during the race broadcast: 26

Total number of companies or entities advertised in brief promos or crawlers: 14 (companies: Axe Twist; AT&T ‘Fastest Pit Crew of the Year Award – text to 2258’; Sprint; Sprint.com/nownetwork; Sprint.com/speed; GoodYear ‘Support Our Troops Program’ ; WinYourChevy.com ; NASCAR.com ; Baseball on ESPN; X Games on EXPN ; ‘Sports Center’ on ESPN; ‘NASCAR Now’ on ESPN; next week’s Nationwide race; next week’s Cup Race)

Total amount of time these brief promos take during broadcast: app. 5 min. 15 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

NASCAR on ESPN ‘Over-the-Wall Pit Crew Reporter’ Kenyatta Houston
NASCAR on ESPN ‘In-Race Reporter’
NASCAR on ESPN ‘In-Car Cameras’
NASCAR on ESPN ‘Race Analysis’
Shell-Pennzoil ‘In-Car’
AMP Energy ‘In-Car’
NASCAR on ESPN ‘Biggest Movers’
NASCAR on ESPN ‘Race Off Pit Road’
Pepsi ‘In-Car’
GoodYear ‘In-Car’
NASCAR on ESPN ‘Race Report’
Aaron’s ‘In-Car’
AT&T ‘Fastest Pit Crew of the Year Standings’
NASCAR on ESPN ‘Pit Time Comparisons’
ESPN/Craftsman ‘Tech Garage’
NASCAR on ESPN ‘MPH at the Line’
McDonald’s ‘Race Rundown’
NASCAR on ESPN ‘Race Tracker/Time Off the Leader’
Aaron’s ‘Lucky Dog Free Pass’
NASCAR on ESPN ‘The Fast Five Pit Stop Breakdown’
NASCAR on ESPN ‘Full Throttle’
Miller Lite ‘In-Car’
NASCAR on ESPN ‘Chase For the Sprint Cup Points Now’
NASCAR on ESPN ‘Notable Active Winless Streaks’
NASCAR on ESPN ‘Shortened Race Winners’

Start time to record race/commercial periods: 1:00 PM
End time to record race/commercial periods: 6:27 PM
Total minutes: 327

Minutes of race broadcast: 215
Minutes of commercials: 54
Minutes of rain delays/red flag: 58

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Number of male enhancement commercials: 3 Many NASCAR fans find these types of ads very offensive
Number of times fans were asked to change the channel during the race broadcast: 1 from ESPN 2 to ESPN
Number of fake math professors in a video clip explaining the meaning of Tri-Oval to his fake students: 1

Click here for last year’s commercial breakdown of this race.

Read more Commercial breakdown, driver focus, and links related to the 2010 Sunoco Red Cross Pennsylvania 500 ...

For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 1:00 PM, and stopped at the waving of the checkered flag at 4:18 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

ESPN was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.

Race and Commercial Breakdown of the 2010 Brickyard 400

Total number of commercials: 118

Total number of companies or entities advertised: 71

Total number of brief promos of products/services during the race broadcast: 21

Total number of companies or entities advertised in brief promos or crawlers: 14 (companies: Golden Corral; Burger King; Craftsman; Sprint; Sprint.com/nownetwork; Sprint.com/speed; AT&T ‘Fastest Pit Crew of the Year’ – text to 2258; ‘The Other Guys’ movie with Will Ferrell and Mark Wahlberg; NASCAR.com ; Baseball on ESPN; Chevy ‘WinYourChevy.com’ ; Mopar Mile-High Nationals on ESPN2; upcoming Iowa Nationwide race on ESPN2; upcoming Pocono Cup race on ESPN)

Total amount of time these brief promos take during broadcast: app. 2 min. 45 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

NASCAR on ESPN ‘Over the Wall Featured Pit Crew Member’ Shaun Peet
NASCAR on ESPN ‘In-Race Reporter’
NASCAR on ESPN ‘Race Analysis’
NASCAR on ESPN ‘Involved in Crash’
AT&T ‘Fastest Pit Crew of the Year Standings’
ESPN/Craftsman ‘Tech Garage’
NASCAR on ESPN ‘Race Off Pit Road’
Aaron’s ‘Lucky Dog Free Pass’
NASCAR on ESPN ‘Chevy Positions Currently’
NASCAR on ESPN ‘Biggest Movers Since Restart’
Lowes ‘In-Car’
McDonald’s ‘Race Rundown’
Pepsi ‘In-Car’
NASCAR on ESPN ‘Pit Time Breakdown’

Start time to record race/commercial periods: 1:00 PM
End time to record race/commercial periods: 4:18 PM

Total minutes: 198

Minutes of race broadcast: 140
Minutes of commercials: 58

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Number of male enhancement commercials: 2 Many NASCAR fans find these types of ads very offensive
Number of Indy Raceway Chairwomen to give the call to start the engines: 1 Mari Hulman George
Number of famous movie stars to plug their newest movie during the race broadcast: 2 Will Ferrell and Mark Wahlberg

Click here for last year’s commercial breakdown of this race.

Read more Commercial breakdown, driver focus, and links related to the 2010 Brickyard 400 ...

For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday’s race.

I began recording the times at the Invocation of the race at 7:30 PM, and stopped at the waving of the checkered flag at 10:33 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

TNT was the broadcast team for this event. This will be their last broadcast for the 2010 racing season.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.

Race and Commercial Breakdown of the 2010 LifeLock.com 400

Total number of commercials: 117

Total number of companies or entities advertised: 64

Total number of brief promos of products/services during the race broadcast: 37

Total number of companies or entities advertised in brief promos or crawlers: 27 (companies: Geico; Progressive; Coors Light; Ford; Ford ‘Super Duty’; Toyota; Coca-Cola; Burger King; McDonald’s; Home Depot; AT&T; AT&T/rethinkpossible; AT&T ‘Fastest Pit Crew of the Year Award – text to 2258’; Sprint; Sprint.com/nownetwork; Sprint.com/speed; AC/DC ; Baseball on tbs (Mets vs. Braves); NASCAR.com Track Pass/Race View ; NASCAR.com Superstore ; Leverage ; Rizzoli & Isles ; TNT ‘Million Dollar Fan Challenge’ ; TNT’s Race Buddy ; TNT Summer Series Chicagoland Race on TNT with Adam Alexander, Kyle Petty, and Wally Dallenbach)

Total amount of time these brief promos take during broadcast: app. 3 min. 30 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

NASCAR on TNT ‘Race Averages’
Coors Light ‘Pole Award’
Burger King ‘Race Analysis’
Toyota ‘Off Track Race Car (T.O.R.C.)’
NASCAR on TNT ‘Race Off Pit Road’
NASCAR on TNT ‘Time On Pit Road’
Coca-Cola/TNT ‘Race Buddy In-Car Cam’
NASCAR on TNT ‘Through the Field’
AFLAC ‘Trivia Question’
NASCAR on TNT ‘Joe Gibbs Racing stats’
AT&T ‘Fastest Pit Crew of the Year Standings’
AT&T ‘Fastest Pit Crew of the Year Report’
Ford ‘Built Ford Tough Driving Force’
Verizon ‘Race Summary’
NASCAR on TNT ‘Points As They Run’

Start time to record race/commercial periods: 7:30 PM
End time to record race/commercial periods: 10:33 PM

Total minutes: 183

Minutes of race broadcast: 125
Minutes of commercials: 58

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Number of male enhancement commercials: 0 Thank you, TNT!
Number of rousing renditions of the National Anthem: 1 by Jim Cornelison

Click here for last year’s commercial breakdown of this race.

Read more Commercial breakdown, driver focus, and links related to the 2010 LifeLock.com 400 ...

For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday’s race.

I began recording the times at the Invocation of the race at 7:30 PM, and stopped at the rain delay at 7:46 PM. I restarted recording the times at 9:05 PM when the drivers were called to their cars, and finished at the waving of the checkered flag at 12:47 AM (all times are EST). I did not keep records for the pre- and post-race coverage.

TNT was the broadcast team for this event. This was their annual ‘Wide Open Coverage’; additionally, this was broadcast in HD.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.

Race and Commercial Breakdown of the 2010 Coke Zero 500 powered by Coca-Cola

Total number of commercials: 39

Total number of companies or entities advertised: 29

Total number of brief promos of products/services during the race broadcast: 119

Total number of companies or entities advertised in brief promos or crawlers: 23 (companies: Coke Zero; CokeZero.com ; Coca-Cola; GoodYear; ‘Piranha 3D’ movie; Coors Light; Subway; GoodYear ‘Support Our Troops Initiative’ ; Sprint; Sprint.com/nownetwork; Sprint.com/speed; Sprint.com/firsts; Sprint.com/anymobileanytime ; Dodge ‘Chase to Win Sweepstakes’ ; Toyota; Toyota ‘Sponsafier 2’ ; Burger King; AC/DC ; MLB ‘All Star Selection Show’ on tbs.com ; ‘Memphis Beat’ on TNT; TNT ‘Million Dollar Fan Challenge’ ; TNT’s Race Buddy ; upcoming Chicagoland Race on TNT)

Total number of drivers and other NASCAR luminaries to appear in the commercials during the race broadcast: 9 + (Joey Logano; Richard Childress; Adam Alexander, Larry McReynolds, Marty Snyder, TNT film crew, Tony Stewart, Kyle Busch, Michael Waltrip, Martin Truex Jr.)

Total amount of time these promos/commercials took during broadcast: app. 32 min.

Also, there are the following race statistics during the broadcast, sponsored by companies:

NASCAR on TNT ‘Flashback’
Coke Zero ‘Starting Grid’
NASCAR on TNT ‘Pit Reporters’ (Matt Yocum, Marty Snider, Ralph Sheheen, Phil Parsons)
Coke Zero ‘Race Analysis’
NASCAR on TNT ‘Weather in Daytona’
NASCAR on TNT ‘Wide Open Coverage’
NASCAR on TNT ‘Most Wins All-Time’
NASCAR on TNT ‘Most Wins at DIS – Active Drivers’
NASCAR on TNT ‘Moving Up’
NASCAR on TNT ‘Top 3
NASCAR on TNT ‘Race Buddy in 3D’
NASCAR on TNT ‘Jeff Gordon stats’
NASCAR on TNT ‘Race Off Pit Road’
NASCAR on TNT ‘Elliott Sadler stats’
NASCAR on TNT ‘Lap Leaders’
NASCAR on TNT ‘Penske Racing Tonight’
NASCAR on TNT ‘Kyle Busch stats’
NASCAR on TNT ‘Jeff Gordon stats’
NASCAR on TNT ‘Kevin Harvick stats’
NASCAR on TNT ‘Juan Montoya stats’
NASCAR on TNT ‘Sam Hornish Jr. stats’
NASCAR on TNT ‘Jimmie Johnson stats’
NASCAR on TNT ‘Matt Kenseth stats’
NASCAR on TNT ‘Jamie McMurray stats’
NASCAR on TNT ‘Kurt Busch stats’
NASCAR on TNT ‘Jeff Burton stats’
NASCAR on TNT ‘Restart Summary’
NASCAR on TNT ‘A.J. Allmendinger stats’
NASCAR on TNT ‘Dale Earnhardt Jr. stats’
NASCAR on TNT ‘Points As They Run’
NASCAR on TNT ‘Roush-Fenway Racing Tonight’
NASCAR on TNT ‘Mark Martin stats’
NASCAR on TNT ‘Not Involved in Crash’
NASCAR on TNT ‘Clint Bowyer stats’
NASCAR on TNT ‘RCR Tonight’
NASCAR on TNT ‘Points Behind 12th’
Toyota ‘Drivers Update’
Sprint ‘Race Summary’
Coors Light ‘Race Summary’

Start time to record race/commercial periods: 7:30 PM
Stop time for rain delay: 7:46 PM
Re-started recording times: 9:05 PM
End time to record race/commercial periods: 12:47 AM

Total minutes: 238

Minutes of race broadcast: 225
Minutes of ‘traditional’ commercials (ones that actually left the race broadcast): 13

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Number of male enhancements ads: 0 Thank you, TNT!
Number of NASCAR Cup Champions to be the Grand Marshall, and give the call to start the engines from his car: 1 Bobby Labonte

Click here for last year’s commercial breakdown of this race.

Read more Commercial breakdown, driver focus, and links related to the 2010 Coke Zero 500 powered by Coca-Cola ...

For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 1:00 PM, and stopped at the waving of the checkered flag at 4:04 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

TNT was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.

Race and Commercial Breakdown of the 2010 Lenox Industrial Tools 301

Total number of commercials: 124

Total number of companies or entities advertised: 62

Total number of brief promos of products/services during the race broadcast: 46

Total number of companies or entities advertised in brief promos or crawlers: 17 (companies: Captain Morgan; Home Depot; Sprint; Sprint.com/nownetwork; Sprint.com/speed; Verizon; Toyota; Gillette Fusion ProGlide; Gillette Young Guns on YouTube AFLAC; Ford; AT&T.com/rethinkpossible; AT&T ‘Fastest Pit Crew of the Year Award – text to 2258’; Leverage ; TNT ‘Million Dollar Fan Challenge’ ; TNT’s Race Buddy ; TNT Summer Series Loudon Race on TNT with Adam Alexander, Kyle Petty, and Wally Dallenbach; upcoming Daytona race on TNT)

Total amount of time these brief promos take during broadcast: app. 5 min. 15 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

NASCAR on TNT ‘Race Averages’
Coors Light ‘Pole Award’
Burger King ‘Race Analysis’
NASCAR on TNT ‘Biggest Movers’
AFLAC ‘Trivia Question’
NASCAR on TNT ‘Race Off Of Pit Road’
TNT’s Race Buddy/Coca-Cola ‘In-Car Camera’
NASCAR on TNT ‘Through the Field’
Toyota ‘Off Track Race Car (T.O.R.C.)’
NASCAR on TNT ‘Top 5’
NASCAR on TNT ‘Hendrick Motorsports Running Order’
NASCAR on TNT ‘Pit Stop Times’
AT&T ‘Fastest Pit Crew of the Year Standings’
AT&T ‘Fastest Pit Crew of the Year Report’
Ford ‘Built Ford Tough Driving Force’
NASCAR on TNT ‘Points As They Run’
Verizon ‘Race Summary’
Captain Morgan ‘Captain Clutch Moment of the Race’

Start time to record race/commercial periods: 1:00 PM
End time to record race/commercial periods: 4:04 PM

Total minutes: 184

Minutes of race broadcast: 123
Minutes of commercials: 61

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Number of ‘water bottle cautions’: 1
Number of male enhancement ads: 1 Many NASCAR fans find these types of commercials very offensive
Number of ‘70’s rock bands to perform the National Anthem: 1 Foghat
Number of rum-selling pirates that popped up occasionally during the race broadcast to remind viewers to drink responsibly (“Captain’s orders!”), displayed the correct posture for an authentic ‘pirate pose’, and demonstrated his pit crew capabilities: 1 Captain Morgan
Names (appropriately enough) of the girls accompanying ‘Captain Morgan’: The Morganettes

Click here for last year’s commercial breakdown of this race.

Read more Commercial breakdown, driver focus, and links related to the 2010 Lenox Industrial Tools 301 ...

For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 3:00 PM, and stopped at the waving of the checkered flag at 6:40 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

TNT was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.

Race and Commercial Breakdown of the 2010 Toyota/Save Mart 350

Total number of commercials: 108

Total number of companies or entities advertised: 78

Total number of brief promos of products/services during the race broadcast: 35

Total number of companies or entities advertised in brief promos or crawlers: 25 (companies: Coors Light; Ford; Dish Network; Coca-Cola; Gillette Fusion ProGlide; Burger King; Verizon; AFLAC; McDonald’s; AT&T; AT&T ‘Fastest Pit Crew of the Year Award – text to 2258; ATT.com/rethinkpossible; Sprint; Sprint.com/nownetwork; Sprint.com/speed; Progressive Insurance; Home Depot; HomeDepotRacing.com ; Toyota; ToyotaRacing.com ; AC/DC ; Leverage ; Memphis Beat ; TNT ‘Million Dollar Fan Challenge’ ; TNT’s Race Buddy ; TNT Summer Series Sonoma Race on TNT with Adam Alexander, Kyle Petty, and Wally Dallenbach)

Total amount of time these brief promos take during broadcast: app. 3 min. 45 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

NASCAR on TV ‘Race Averages’
Coors Light ‘Pole Award’
Toyota ‘Off Track Race Car (T.O.R.C.)’
Burger King ‘Race Analysis’
NASCAR on TNT ‘Race Off Pit Road’
AFLAC ‘Trivia Question’
NASCAR on TNT ‘Gillette Young Guns Current Position’
AT&T ‘Fastest Pit Crew of the Year Standings’
AT&T ‘Fastest Pit Crew of the Year Report’
Hanes ‘Comfort Zone’
NASCAR on TNT ‘Involved in Wreck’
NASCAR on TNT ‘Through the Field’
Verizon ‘Race Summary’
Coca-Cola ‘In-Car Camera’
NASCAR on TV ‘Pit Crew Comparison’
NASCAR on TV ‘Last Pit Stop’
Captain Morgan ‘Captain Clutch Moment of the Race’

Start time to record race/commercial periods: 3:00 PM
End time to record race/commercial periods: 6:40 PM

Total minutes: 220

Minutes of race broadcast: 161
Minutes of commercials: 59

Number of missed restarts: 0 although there was one very close call
Number of ‘mystery cautions’ (debris not shown): 0
Number of male enhancement ads: 1 Many NASCAR fans find these types of ads very offensive
Number of lead news anchors to sing the National Anthem: 1 Robin Meade
Number of announcements that Kyle Busch will really drive that pink bunnies, kittens and baby seals No. 18 Toyotas: 1
Number of road course Foot Cams: 2 Robby Gordon; Kasey Kahne
Number of messages sent by Foot Cam: 1 ’Hi Dad’ on Kasey Kahne’s fire shoe
Number of demonstrations of how to drive with a hood up in front of your windshield: 1 by Denny Hamlin

Click here for last year’s commercial breakdown of this race.

Read more Commercial breakdown, driver focus, and links related to the 2010 Toyota/Save Mart 350 ...

For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 1:00 PM, and stopped at the waving of the checkered flag at 3:53 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

TNT was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.

Race and Commercial Breakdown of the Heluva Good! Sour Cream Dips 400

Total number of commercials: 102

Total number of companies or entities advertised: 60

Total number of brief promos of products/services during the race broadcast: 45

Total number of companies or entities advertised in brief promos or crawlers: 19 (companies: Captain Morgan; Toyota; Sprint; Sprint.com/nownetwork; Sprint.com/speed; AT&T ‘Fastest Pit Crew of the Year – text to 2258; Progressive Insurance; HomeDepotRacing.com; Gillette Fusion ProGlide Razor; Burger King; GoodYear; GoodYear Fuel Max Tires ; Grown Ups ; Ford ‘Mustang Challenge’ ; NASCAR.com ; NASCAR on TNT on FaceBook ; TNT ‘Million Dollar Fan Challenge’ ; TNT’s Race Buddy ; TNT Summer Series Michigan Race on TNT with Adam Alexander, Kyle Petty, and Wally Dallenbach)

Total amount of time these brief promos take during broadcast: app. 6 min. 5 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

NASCAR on TNT ‘Race Averages’
Ford ‘Built Ford Tough Driving Force’
GoodYear ‘Aerial Coverage’
NASCAR on TNT ‘Biggest Movers’
Toyota ‘Off Track Race Car (T.O.R.C.)’
NASCAR on TNT ‘Race Off of Pit Road’
AFLAC ‘Trivia Question’
NASCAR on TNT ‘Top 5’
NASCAR on TNT ‘Through the Field’
Gillette ‘Young Guns Driver Update’
NASCAR on TV ‘Cars Behind the Wall’
Coke Zero ‘In-Car Camera’
AT&T ‘Fastest Pit Crew of the Year Standings’
AT&T ‘Fastest Pit Crew of the Year Report’
Verizon ‘Race Summary’
NASCAR on TNT ‘Points As They Run’
Captain Morgan ‘Captain Clutch Move of the Race’
NASCAR on TNT ‘Joe Gibbs Racing Running Order’

Start time to record race/commercial periods: 1:00 PM
End time to record race/commercial periods: 3:53 PM

Total minutes: 173

Minutes of race broadcast: 122
Minutes of commercials: 51

Number of missed restarts: 0 although one came right as the broadcast returned from commercial
Number of ‘mystery cautions’ (debris not shown): 2
Number of male enhancement commercials: 0 Thank you, TNT!
Number of rum-selling pirates that popped up occasionally during the race broadcast to remind viewers to drink responsibly (“Captain’s orders!”), and to demonstrate his pit crew capabilities: 1 Captain Morgan
Number of very spirited calls to start the engines: 1 by Adam Sandler and Kevin James

Click here for last year’s commercial breakdown of this race.

Read more Commercial breakdown, driver focus, and links related to the Heluva Good! Sour Cream Dips 400 ...