May 22, 09:11 PM
For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Saturday’s race.
I began recording the times at the Invocation of the race at 7:50 PM, stopped for a rain delay at 9:45 PM; resumed at 10:37 PM and stopped at the waving of the checkered flag at 11:50 PM (all times are EST). I did not keep records for the pre- and post-race coverage.
SPEED (and the Fox team on SPEED) was the broadcast team for this event.
Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race near the race ticker.
Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.
Race and Commercial Breakdown of the 2013 All Star Race
Total number of commercials: 61
Total number of companies or entities advertised: 42
Number of times SPEED/Fox utilized ‘Side-by-Side’ commercials during this broadcast: 0
Total number of brief promos of products/services during the race broadcast: 14
Total number of companies or entities advertised in brief promos or crawlers: 9 (companies: Subway; NOS; Sprint.com/speed; Baseball on Fox; FoxSports1 ; ‘NASCAR Victory Lane’ on SPEED; Next week’s Charlotte race on Fox)
Total amount of time these brief promos take during broadcast: app. 2 min.
Also, there are the following race statistics during the broadcast, sponsored by companies:
Sprint Unlimited ‘Cam’
Sprint ’2 Sprint Showdown Wins’
NASCAR on Fox ‘In-Car Audio’
NASCAR on Fox ‘Pit Road Report’
NASCAR on Fox ‘Track Weather’
Sprint ‘Showdown Race Format’
NASCAR on Fox ‘Track Description’
Dodge Ram ‘Guts & Glory’
Nationwide Insurance ‘Sprint Showdown Results’
NASCAR on Fox ‘Crew Members’
FoxSports1 ‘Grid Walk’
NASCAR on Fox ‘All Star Call’
NASCAR on Fox ‘All Star Format – 5 Segments’
Subway ‘New Fresh Take’
NASCAR on Fox ‘Team Communications’
Sprint ‘Most Career All Star Starts’
NASCAR on SPEED ‘Event Alert’
Miller Lite ‘In-Car’
Subway Ford ‘In-Car’
FoxSports1 ‘Crank it Up’
NASCAR on SPEED ‘Segment 3 – Results’
NASCAR on Fox ‘Pit Road Entry Order’
NASCAR on Fox ‘Pit Road Comparison’
Start time to record race/commercial periods: 7:50 PM
Stopped recording for rain delay: 9:45 PM
Resumed time to record race/commercial periods: 10:37 PM
Stopped time upon completion of race: 11:50 PM
Total minutes of complete race broadcast: 188
Minutes of race broadcast: 154
Minutes of traditional commercials: 34
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 1
Number of male enhancement commercials: 2 Many NASCAR fans report to CawsnJaws they find these ads very offensive
Click here for 2011’s commercial breakdown of this race.